1 Mission statements Flashcards
definitions
Define mission statement
an expression of corporate aims describing the overall aspiration of a business.
Define corporate objectives
The specific performance goals set by senior management for the business to achieve over time
Define departmental and functional objectives
the objectives of a department within a business
Define corporate aim
a specific goal a corporation hopes to achieve
Define break even
when a business generates just enough revenue to cover its total costs
Formula for break even
fixed costs/total contribution
Define stakeholder
groups of people who have an interest in the actions of a business.
Name stakeholders
- owners
- employees
- customers
- suppliers
- local community
- government
- environmental groups
Define shareholder
individuals who own a portion of a company’s stock
Define hierarchy
the order or levels of responsibility in an organisation