27 Factors of Trade Flashcards
Define offshoring
when a company moves part or all of the production process to another country.
Define outsourcing
occurs when a business hires an external organisational to complete certain tasks or business functions.
Define pull factors
factors that entrice firms into new markets and the opportunities that businesses can take advantage of when selling into overseas markets
Define push factors
factors in the existing market that encourage an organisation to seek international opportunities
Define risk
the probability of a (bad) event happening multiplied by its (negative) impact
Define global consumer culture
a global culture where social status, values, and activites are centred on the consumption of goods and services.
Define saturation
the point when most of the customers who want to buy a product already have it, or there is limited remaining opportunity for growth in sales.