2E- Creativity

Question 1

What is creativity?

Answer 1

the ability to form new and useful ideas from existing knowledge

Question 2

State 4 facts re creativity

Answer 2

Better in groups

Opens opportunities for growth

Some companies do not encourage it

It is not just some flash- the ideas need to be fleshed out and fully expressed

Question 3

Essential aspects 5 for creative process to be done properly

Answer 3

1. Get the right people
2. Identify the issue
3. Brainstorming/Divergent thinking
4. Incubate to all for evaluation
5. Implement

Question 4

Innovation

Answer 4

ability to realize (bring to life/relatity) useful ideas in the form of products and services

Question 5

Structural connectedness

Answer 5

the level at which an idea works with existing goods and services

Question 6

Realistic vs idealistic ideas

Answer 6

Realistic ideas: ideas connected to current knowledge

Idealistic ideas: ideas disconnected from current knowledge

Question 7

Finke’s Model of Creativity : classifes ideas
into four general, conceptual domains

Answer 7

• Creative realism
• Conservative realism
• Conservative idealism
• Creative idealism

Question 8

One common way of evaluating the creativity of a person’s (or team’s) ideas is via three indices :

Answer 8

Fluency

Flexibility

Originality

Question 9

Two key skills involved in creative thinking:

Answer 9

Convergent Thinking
Divergent Thinking

Question 10

Two types of idea processes that
companies pursue:

Answer 10

Exploration

Exploitation

Question 11

Qualities of creative people 3

Answer 11

Passionate about specific
things

• Motivated to understand the world
  and are high in epistemic motivation- (desire to thoroughly understand world/situations)
• Hard working (at least 10 years spent developing expertise in the domain of interest)

Question 12

Who developed the idea of brainstorming and when

Answer 12

Alex Osborn, 1950

Question 13

Why did he make it

Answer 13

maximize the quality and quantity of ideas and defer idea judgment

Question 14

What is cognitive stimulation?

Answer 14

Another name for brainstorming..

Essentially, Osborn thought that ideas generated by one person could stimulate the ideas in another

hence the name
and why brainstorming would be good- get more, and more likely to get good ideas(because of the multiple ideas)

Question 15

What are the 4 rules of brainstorming?

Answer 15

• Expression: Participants should express any idea that comes to mind
• Non-evaluation: Criticism is ruled out
• Quantity: Participants should strive to generate a high quantity of ideas
• Building: Participants should try to modify and extend the ideas suggested by other members whenever possible (since all ideas belong to the group)

Question 16

Issues with barinstorming

Answer 16

1. Osborn claimed brainstorming groups could generate twice as many ideas as individual brainstorming- but researchers said that it is false

*- Issue of persons having the illusion that they were more creative when they were not

2. Then is it effective? Well yes, research supports that Brainstorming instructions enhance the generation of ideas within a team in comparison to teams working without those
   instructions.

Question 17

Four major problems stifle the
effectiveness of team
brainstorming :

Answer 17

Social loafing
* Conformity
* Production blocking
* Performance matching

Question 18

Four threats to team creativity
contribute to :

Answer 18

decreased production
Conforming in terms of ideas
setting low performance standards

Question 19

Cognitive goals and actions that team leaders can take to ward off problems inherent to the brainstorming process

Answer 19

Feedback- studies shouw that feedback seekers are more proactive- and ultimately more creative. Observe and ask

Episodic memory- being able to recall recent events or future events makes you more creative

• Explicit set of rules- follow brainstorming rules- not just Osborn’s but what ever rules are there for team creativity

Question 20

Leader and organizational methods

Answer 20

• Diversify the team
  complex but- teams with heterogenuity are more argumentative, strategic and develop more novel solutions
• Organizational networking- being able to work with other teams
• Fluid membership- teams with more member changes have higher creative fluency and flexibility
• Empowered teams- Teams that are empowered—particularly by their leaders—are more
  intrinsically motivated and more creatively engaged

Question 21

Facilitator led methods

Answer 21

Brief breaks- Teams that take a short break (2 to 5 minutes in length) halfway through
a 20- or 30-minute brainstorming session increase their productivity following the break compared to teams that brainstorm continuously without a break

Background noise- Background noise prompts people to focus. People who are
exposed to moderate levels of noise need to work harder to process their thoughts, which increases focus and persistence

Nominal group technique- involves an initial session of brainwriting prior to interactive teamwork

Question 22

What is Electrinic Brainstorming EBS?

Answer 22

uses information technology to allow members to interact and exchange ideas

Question 23

Advantages of EBS

Answer 23

Size: EBS can handle large teams

Proximity: distance-challenged groups can
meet synchronously

Equality: nobody can dominate a meeting

Question 24

Disadvantages of EBS

Answer 24

Loss of Social Interaction: EBS may
promote antisocial behavior

Lack of Recognition: EBS members
who generate ideas don’t receive credit