2.3a Flashcards
1
Q
Mass audience definition
A
Wide audience of all ages and gender
2
Q
Niche audiences
A
Described a small audience that can be specific or specialist taste
Example Tann France:Beauty and the Bleach
3
Q
Define demographics
A
Characteristics to categorise groups of people based on -
Age, social class, gender, lifestyle, sexual orientation, ethnicity, location
4
Q
Define phychogrsphics
A
Values and traits of individuals
Example- personality, interests and lifestyle
