1.3B Flashcards
1
Q
What is synergy
A
The result is greater than or different from the sum of the constituent parts
2
Q
Tann France beauty and the bleach
A
Distribution- bbc 2, bbc Iplayer, Netflix
Radio cross promotion BBC
3
Q
Tann France beauty and the bleach
A
Distribution- bbc 2, bbc Iplayer, Netflix
Radio cross promotion BBC
4
Q
The little mermaid
A
Cross media promotion- Disney owned media
Other media promotion- vogue, glamour varety