1.3B Flashcards

1
Q

What is synergy

A

The result is greater than or different from the sum of the constituent parts

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2
Q

Tann France beauty and the bleach

A

Distribution- bbc 2, bbc Iplayer, Netflix

Radio cross promotion BBC

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3
Q

Tann France beauty and the bleach

A

Distribution- bbc 2, bbc Iplayer, Netflix

Radio cross promotion BBC

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4
Q

The little mermaid

A

Cross media promotion- Disney owned media

Other media promotion- vogue, glamour varety

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