Theorists Flashcards
Name the 4 theorists
Bandura- media effects
Gerbner- cultivation theory
Hall- reception theory
Stanley cohen- moral panic theorists
Why was Aaron Alexis said to kill people
Shot 12 people dead like a cod mission
18 hours a day on cod
Addicted to violent video games
Bandura - media effects
Key notes
-media can influence people directly
-human values, judgement can be altered by media modeling
-represents agressive or violent behaviour leads to imitation
Gerber- cultivation theory
Exposure to tv over long period cultivates standardised roles and behaviours
Halls reception theory
Media producers encode preferred meanings into text
Ei- driven to kill call of duty?
Stanley cohen - moral panic theory
Morał panic- media reporting creates a folk devil to a particular social group.
Perkins theorist
Challenges in ideas that stereotypes are always negative false or harmful.
Natural way for people to make sence of the world
Example- gang in attack the block
Neales genre theory
Films and other media work by balancing familiarity and differences
Genres evolve over time as audiences get used to certain things and experiences like roses in a love story
Narrative todorov
Most stories follow a simple structure
Equilibrium- Sam getting robbed
Disruption- alien crash’s down
Recognition- discuss killing it
Resolution- kill the alien
New equilibrium - aliens come down from space
Livingstone and Lunt regulation theory
needs of a citizen are in conflict with the needs of the consumer, because protection can limit freedom.
For example loot boxes, age rating ext
Livingstone and Lunt regulation theory
needs of a citizen are in conflict with the needs of the consumer, because protection can limit freedom.
For example loot boxes, age rating ext
