1.2B

Question 1

What is a Conglomerate

Answer 1

(Walt Disney studios)

Profit based large business consisting of different companies

Pay profits to shareholders as well as investing in business

Question 2

What is Horizontal integration

Answer 2

A company that specialises in one type of business, **buys up lots of other companies that are in the same business ** to support cross promotion

Question 3

Vertical integration

Answer 3

(Walt Disney studios)

Conglomerate has the ability to produce, advertise and distribute its products because these processes can be carried out by subsidiaries, affiliates or joint ventures

Question 4

Public service

Answer 4

(BBC)

Acts in the publics Interest serving all audiences through high white services to inform educate and entertain

Question 5

Public service pros-

Answer 5

-Funded through tv licence fee

• original content for audiences

-no commercial ads

-no fake news

Question 6

What is a Independent company

Answer 6

(Clock work films)

Single entity working for itself only one type of product - would need another company to help distribute its products

Question 7

Independent company pros

Answer 7

Niche, specialised companies can develop successful franchises

Opportunities to create ventures

Paid to collab with others to produce high quality products

Freedom to tackle non-mainstream subjects