1.7b

Question 1

What are the 5 C’s

Answer 1

Convenience- freedom to access content when/where ever

Choice- variety of platforms to choose from

Competition- range of different platforms

Control- consumers habits and behaviours can impact behavours

Cost savings- cheaper for producers and consumers

Question 2

Distribution channels - definition and examples

Answer 2

Method that digital media companies use to get their products out to audiences

Online streaming
Television
Radio
Email
Social media
Digital billboards
Websites
Sms

Question 3

Viral marketing definition

Answer 3

Method of marketing whereby consumers are encouraged to share information about a company’s goods or services via the internet