1.1a Flashcards
Traditional advertising methods
Radio interviews/ads
Tv adverts/ cinema ads
Magazine articles/ads
Newspaper reviews
Billboards
Flyer drop
Fan conventions
Contemporary methods
Electronic games
YouTube trailers
Pop up ads
Social media compaigns
Online competitors
Email mailshots
Digital billboards
Streaming services
What is technological convergence?
Running campaigns across multiple platforms
Exp- pop up ad for a tv show on social media that takes you directly to a streaming service to watch the show trailer clicked
Above the line advertising
Traditional channels
Harder to track
Mass market
Below the line
Highly targeted
Reaches less people
Easier to track
Contemporary channels
RUMBA meaning
READ the question
UNDERLINE keywords
MARK analysis
BOX the command words
ANNOTATE question
Features of a tabloid
More images/less text
Larger font
More colour used
More celebrity/sport stories
More informal language
Feature of quality newspaper
More text/less images
Smaller font
Less colour
More serious stories
More formal language
What is Circulation
Average number of Copts printed of a newspaper or magazine
What is Readership
Number of people who have read a magazine
ABC1 News papers(quality)
The times
The daily telegraph
The guardian
C2DE (tabloid) newspapers
The mirror
Daily express
Daily mail
Daily star
The sun
Metro
