2.2 definitions Flashcards
1
Q
Marketing mix
A
The four P's of marketing Product Price Place Promotion
2
Q
Aesthetics
A
The visual attractivness of something
3
Q
The design mix
A
The combination of Aesthetics, Function and cost
4
Q
Viable
A
capable of working
5
Q
Product Portfolio
A
The range of goods and services offered by a business
6
Q
The product life cycle
A
a graph that plots the sales of a product through the four stages
7
Q
Economies of scale
A
Average cost fall as a business increase output
8
Q
Maximise
A
increase to the greatest amount
9
Q
USP
A
unique selling point
10
Q
Mass market
A
a large market where customers have similar needs
11
Q
Generic
A
a characteristic relating to an entire group
12
Q
Niche market
A
small market where customers hhave specific needs
13
Q
Discontinued
A
no longer sold
14
Q
Emotive language
A
language to affect people at an emotional level
15
Q
Medium
A
the way in which something can be communicated
