2.1.4 Planning Flashcards
Business plan
A document that sets out what the business is, what It does, what it wants to achieve and how it is going to do. It is normally used as part of an attempt to gain financial backing for the business
The purpose of a business plan
Secure external funding, ensure that a firm develops a healthy financial structure, to identify the problem areas a business might face, a focus to set targets and check firms development, to provide realistic expectations
A suitable business plan is
Helps finance providers assess the business model, provides assessment for opportunities and risks, encourage analysis of competitors, provides benchmark against progress, helps determine amount of finance required
Key contents of a business plan that is used to raise finance consists of
Business model, it’s competitive advantage, market position, financial forecast, threats, marketing strategy, much more
Why is a business plan relevant
A business plan acts as a sales document or brochure for the business, telling potential investors how and why the business will succeed
Cash flow forecast
Statement of expected cash inflow coming from the sales revenue and expected cash outflow needed to cover production costs
Cash flow is important to a business because
It needs to ensure a positive cash balance to meet day to day expenses
Opening balance
What is in the name on the first day of the month
Total cash inflow
All cash entering the business in that month
Total cash outflow
All cash leaving the business in that month
Net cash flow =
Total cash flow - total cash outflow
Closing balance =
Opening balance + net cash flow
Factors affecting cash flow
Timings of cash inflow. To speed up cash inflows they may offer discounts for early payments or penalties for late repayments, business may need to chase customers. Timings of cash outflow - too quick causes problems eg payables
Limitations of cash flow forecast
Prone to error, the further ahead they are- the less accurate the forecast becomes, careful planning can’t take into account all possibilities that may arise, customer tastes may change, demand may be unsuccessfully estimates
Cash flow problems
Low profits or losses, over investment in capacity, too much stock, allowing customers too much credit, over trading, unedited changes, seasonability