2030 Campaign Overview Flashcards
How much was raised in the Foundation’s first campaign? How much was raised in the following campaign?
The first campaign, Leaders to Serve the Nation, raised $254 million exceeding the $175 million goal.
Called to Serve, Daring to Lead: The Naval Academy Campaign surpassed its original fundraising goal by nearly $150 million, raising a total of $541 million.
What is the overarching theme of the new campaign?
Reimagining how leaders are developed at the Naval Academy
What are the priorities for this campaign?
- CREATION OF LEADERSHIP INSTITUTE: funding of new director position; two new centers of excellence; Experiential Leadership Development; Stockdale Center
- ACADEMIC EXCELLENCE: funding schools, departments, and faculty positions; capital projects
- ADMISSIONS EXCELLENCE: marketing and technology initiatives; outreach; summer programs
- ATHLETIC EXCELLENCE: new stadium enhancements and facilities; naming coaching positions
- NAVAL ACADEMY FUND (unrestricted giving)
What are sample naming opportunities as a part of the campaign?
- THE LEADERSHIP INSTITUTE, plus the Center for Experiential Leadership Development, the Center for Coaching and Mentoring, and the Center for Leadership Research and Assessment
- THREE ACADEMIC SCHOOLS: Mathematics and Science, Humanities and Social Sciences, Engineering and Weapons
- ACADEMIC departments & professorships
- CENTER FOR INTERNATIONAL EXCELLENCE
- RICKOVER HALL ENGINEERING DESIGN DECK
- NMCMS CAPITAL PROJECTS: New North End Zone Pavilion, Blue Side Tower, and corner suites
- ATHLETICS: Lacrosse Center, baseball facilities, and varsity coaches
What are the key campaign regions?
- Bay Area (Northern CA)
- Los Angeles
- San Diego
- Dallas
- Houston
- New York
- Boston
- South Florida (East/West Coast)
Other emerging markets to track include: Chicago, Austin, Raleigh/Durham and Atlanta.
What are the giving levels for Campaign Chairs (current - 2030+)?
$10M +
Minimum portion of total gift allocated to the Academy Fund or Campaign Fund: $100K-250K per year
What are the giving levels for Campaign Cabinet? (current - 2030+)
$2.5M +
Minimum portion of total gift allocated to the Academy Fund or Campaign Fund: $100K per year
What are the giving levels for Regional & At-Large Committee Chairs? (current - 2030+)
$1M +
Minimum portion of total gift allocated to the Academy Fund or Campaign Fund: $40K per year
What are the giving levels for Regional & At-Large Committees? (2030+)
$100K +
Minimum portion of total gift allocated to the Academy Fund or Campaign Fund: $10K per year