2. User Group Analysis & UX Goals

Question 1

Why is it important to talk to the users?

Answer 1

To gain understanding of the users needs ant wants, what we think is important is maybe not important to them and vice versa

Question 2

Discovery

Answer 2

1. Initial mapping, 2. User group analysis 3. Interviews 4. UX goals 5. Selecting a target 6. Design brief

Question 3

Analysing User Groups

Answer 3

Name of group, Who (are in the user group), Why (will the software be used), What (equipment will they use), Where (will the software be used), When (will this user group use the software), How (important is the group)

Question 4

What do we mean by the term “User”?

Answer 4

A person that interacts with a product

Question 5

WHO

Answer 5

(Background) Age, Gender, Education, Abilities/Disabilities, Computer skills, Number

Question 6

WHY

Answer 6

Main goals, why this user group would like to use the system

Question 7

WHAT

Answer 7

Equipment, what technical equipment will this user group use

Question 8

WHERE

Answer 8

Environment, the context, the actual space where the software is used

Question 9

WHEN

Answer 9

Usage of system, how often, how long each time and with what purpose

Question 10

HOW

Answer 10

Important, how important is the user group

Question 11

What does UX stand for?

Answer 11

User Experience, how the user feels about using a product

Question 12

What are the four different UX lengths and what do they mean?

Answer 12

1. Anticipated - Before usage 2. Momentary - During usage, at that time and place 3. Episodic UX - After usage, over a period 4. Cumulative UX - Over time, sum of many experiences

Question 13

User Experience Factors

Answer 13

Desirable aspects (enjoyable, helpful, engaging…) Undesirable aspects (boring, frustrating, unpleasant…)

Question 14

User experience goals defined by Virpi Roto at Aalto University

Answer 14

A (user) experience goal describes the intended emotional impact that a product or service has on its user

Question 15

Examples of UX Goals

Answer 15

Amusement, discovery, stimulation, confidence, relaxation, security…

Question 16

Data gathering: Goal

Answer 16

Step 1. Measure, if usability goals are met

Question 17

Data gathering: Method

Answer 17

Step 2. User testing with the think aloud method

Question 18

Data gathering: Data

Answer 18

Step 3. Time on task or not, user satisfaction score

Question 19

Data gathering: Analysis

Answer 19

Step 4. Calculate the sum and average for the data (results)

Question 20

Data gathering: Results

Answer 20

Step 5. We know if the visibility goals are met by comparing results against the goals

Question 21

Information gathering methods

Answer 21

1. Interviews 2. Prototype interviews 3. Observation

Question 22

Observation

Answer 22

Direct observation: field studies, controlled studies. Indirect observation

Question 23

Five key issues for data gathering

Answer 23

1. Setting goals 2. Identifying participants 3. Relationships with participants 4. Triangulation 5. Pilot testing

Question 24

Three types of interviews (the main difference is in flexibility of the interview)

Answer 24

Unstructured, structured, semi structured

Question 25

How do you use the gathered data?

Answer 25

Identify need -> Specify context of use -> Specify requirement -> Produce design solutions -> evaluate designs -> Either the system satisfies or repeat from specify context. This is done to get better understanding of the users needs. The data is used for requirement analysis (requirement list) and for design or redesign (based on feedback)

Question 26

Pros of interviews

Answer 26

The ability to dig deep, it is flexible and it easier to gather data

Question 27

Cons of interviews

Answer 27

Challenging to manage, hard work, limiting number of participants, challenging to recall