2: The Personal Training Profession Flashcards

You may prefer our related Brainscape-certified flashcards:
1
Q

___ is the level of commitment to a behavior or plan of action:

A

Adherence

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2
Q

Define prospect:

A

potential client

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3
Q

____ is a business management technique that helps predict how much work is needed to meet a revenue goal:

A

Forecasting

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4
Q

What does USP stand for and what is it:

A

unique selling proposition

highlighting unique skills or traits during a sales presentation that allow an individual to stand out from the competition

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5
Q

____ is defined as a product of service identified by specific unique characteristics

A

Brand

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6
Q

What does SWOT stand for:

A

Strengths
Weaknesses
Opportunities for growth
Threats to success

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7
Q

List the 4 P’s of marketing:

A

Promotion
Product
Price
Place

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8
Q

Name the generations we will work with from oldest to youngest gen.

A
  • Silent Gen 1925-45
  • Baby Boomer 1946-64
  • Gen X 1965-80
  • Millenials 1981-96
  • Gen Z >1997
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9
Q

_____ are continuing ed teachers, usually partnered with equipment companies and fitness education organizations, must have formal exercise related education (adv. degree), and go through a selective process to become a rep for companies/orgs.

A

Master Instructor

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10
Q

_____write fitness content in magazines or online platforms as independent or for a fitness-related business (equipment/ fitness co), have have well-written comm skills, credibility and a rep that can draw in audiences, while identifying relevant content for their readers

A

Blogger/Writer

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11
Q

_____ designs and implements workouts to improve athletic perfomance in sports organizations, universities, or other schools, all ages and levels of training that requires a blend of advanced degrees, certifications, and intern/apprentice-ships

A

Strength & Conditioning Coach

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12
Q

_____promote companies in exchange for sponsorships, are well-known in the industry and are engaging with audience to increase brand growth, credibility based on previous achievements in athletics or with high profile celebrities

A

Social Media Influencer

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13
Q

_____ teach fitness curricula, must have a masters in science/Phd. with additional training/credentialing in learning theory & instrictional design

A

College/Trade School Instructor

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14
Q

Elaborate on the following when it comes to Resume building:

Creative
Organized
Unconventional
Vulnerable

A

Creative- make it stand out, word-smithing

Organized- make sure it highlights you and flows with relevant information

Unconventional- think of ways other outside experiences relate to your profession

Vulnerable- talk about failure as well as success

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15
Q

Pre interview/ Interview must do’s:

A

Understand job description and the companie’s mission/goals/motto/etc. and come with questions to ask about their company

Ask about potential responsibilities and the business culture to guarantee a good fit

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16
Q

T/F

Sales process is getting to know someone’s ideas and gaining respect for them, without selling them anything a trainer

A

False!

this is Rapport stinky..

17
Q

T/F

Knowing the needs of a potential client and solutions for theur needs is apart of the Sales Process

A

True!

nice work!