2. Ethical Marketing and Public Relations

Question 1

what are the features of ethical marketing?

Answer 1

-it is accurate and does not mislead consumers
-it is not offensive to any particular market segment
-it is applicable to all consumers and does not discriminate against any protected characteristics
-it does not use any unfair editing practices to show products in a better light

Question 2

what are the features of ethical marketing?

Answer 2

-it is accurate and does not mislead consumers
-it is not offensive to any particular market segment
-it is applicable to all consumers and does not discriminate against any protected characteristics
-it does not use any unfair editing practices to show products in a better light

Question 3

what is a public relations (PR) role?

Answer 3

to create or promote an organisations image in the public eye