1. Methods of Growth Flashcards
What are some reasons a business would grow?
-to sell more products to make more profit
-to gain control of the market
-to avoid being taken over
-to reduce the risk of business failure
-to remove competitors from the market
-to take advantage of economies of scale
What are the reasons for an organisation to stay small?
-easier to manage
-workers feel they belong
-small firms are flexible - they can change faster than large companies
-problems between workers and managers are usually sorted out quicker
What is a merger?
2 or more businesses agree to join together to create one business
What is a takeover?
one business buys over another one- usually a large successful business taking over a smaller business
What are the different types of integration?
-horizontal integration
-forward vertical integration
-backward vertical integration
-conglomerate/diversification
What are the different types of integration?
-horizontal integration
-forward vertical integration
-backward vertical integration
-conglomerate/diversification
What is horizontal integration?
when 2 firms producing similar goods or services join together
Why do companies merge together?
-reduce competitors
-increase in the range of products you produce
-once merged businesses may receive discounts for buying raw materials in bulk
What is forward vertical integration?
when a firm takes over another which is at a later stage in the production process
What is backward vertical integration?
when a firm takes over another firm at an earlier stage in the production process
Why would a business backward vertical integrate?
-greater control over quality of raw materials and regularity of delivery
-may also be able to restrict supplies to competitors
What is diversification?
when a business diverse into completely different products
Why do companies diversify?
-increases the range of products you sell, gain more customers and make more profit
-spreading your risks, if your original product starts to fail then you have the other one to fall back on
What is a conglomerate merger?
where two businesses merge which have no common business interests
what are the advantages of conglomerate mergers?
-assist the companies to diversify
-spreading/lowering risk
-reduces the risk of failure