2. Attitude Flashcards
Attitude
a value aimed at an attitude object
how are attitudes formed ?
formed by associating with others and picking up their opinions and values , a process called socialisation
who do we learn attitudes from ?
from significant others such as friends, parents and role models
when are attitudes more likely to be learnt ?
if the behaviour is reinforced or repeated
how can attitudes become conditioned ?
by behaviour that is successful and reinforced - praise from the coach will develop a positive attitude between coaches and players. attitudes can also be negative if the behaviour learnt is negative or if the reinforcement is negative - praise for cheating behaviour
attitudes …
can be unstable
are learned
can be changed
directed towards an attitude object (something)
cognitive thoughts
emotional feeling
behavioural responses
what is the triadic model ?
the three part of an attitude
cognitive , affective , behavioural (CAB)
cognitive component
a belief, such as a belief in the ability to win
affective component
relates to feelings/emotional responses and interpretation such as enjoyment e.g enjoying training
behavioural component
the actions of the performer e.g training three times a week
two concepts used to change attitudes
- cognitive dissonance
- persuasive communication
cognitive dissonance
new information given to the performer to cause unease and motivate change
dissonance
means to create a conflict in thinking that causes a lack of harmony and gives an uneasy feeling
this is settled when attitudes are aligned and discomfort/conflict resolved
how can cognitive dissonance be used by a coach ?
- give new information to promote a person to question their current behaviour and motivate change
- making the activity fun or varying practice can make the situation more fun than expected thus changing opinion
- using rewards as reinforcement to promote positive behaviour , prizes for attending training
- the coach could bring in a specialist or role model from another club to encourage participation
process of cognitive dissonance through the triadic model
cognitive - give new information
affective - create new emotions/enjoyment/fun
behavioural - give success / reinforcement
persuasion
an effective communication to promote change
persuasive communication
sports performers can be talked into changing their attitudes but it is not easy. attitudes are fairly stable and set as core beliefs and the performer could be resistant to change
how to make persuasive communication effective ?
-the communication to the performer needs to be relevant, important and understood
- good quality new information
- the giver of the message should be of high status , a role model or expert to have an effect
- situation / timing of when the message is given Is important
why is it important to learn and control attitude behaviour ?
positive attitudes give positive outcomes so this is an important way of ensuring sporting success
