2:4 - Promotion Flashcards
1
Q
What is promotion?
A
Process by which a business informs and encourages customers to buy their product.
2
Q
List the four methods of promotion
A
Advertising, sponsorship, sales promotion, public relations
3
Q
What is advertising?
A
Producing advertisements for commercial products or services.
4
Q
What are the three types of advertising?
A
Informative advertising - purely to give info about product events, etc.
Persuasive advertising
Generic advertising - advertising for a whole industry or particular group.
