2:1 Sampling

Question 1

What is sampling?

Answer 1

Sampling is a part of Primary Research. Sampling includes questioning a selection of people instead of large groups. The people chosen represent the population as a whole.

Question 2

Random sampling

Answer 2

People are randomly selected and asked for their opinion on the product.

Disadvantages: Some people may not be familiar with the product, doesn’t work with vague products, results aren’t very accurate unless a very large sampling is used

Question 3

Quota sampling

Answer 3

Interviews are held with a set number of people who fall into predetermined categories. e.g. 50% male, 50% female

Advantages: Results are more accurate than Random, more likely to reach the appropriate people

Disadvantages: Method isn’t suitable for some products, Composition of the population in the area must be known