1997 general election Flashcards

1
Q

background

A

john major’s party divided over EU issue

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2
Q

how many members elected

A

659

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3
Q

winning party

A

labour landslide victory

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4
Q

how many years had labour been in opposition

A

18

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5
Q

what was labours parliamentary majority

A

179

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6
Q

how many seats did labour win

A

418

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7
Q

conservative to labour swing

A

10.2%

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8
Q

turnout

A

71% last national vote turnout to exceed 70%

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9
Q

Blair’s leadership

A

centrist policy ‘New Labour’

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10
Q

Labours campaign pledges

A

creation of national minimum wage, devolution referendums scot+wales, greater economic competence than cons

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11
Q

conservative party campaign

A

emphasised falling employment+economic recovery after after 1990 recession

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12
Q

why did the cons lose

A

disunity over EU, black wednesday, electorate wanting change after 18 years

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13
Q

black wednesday

A

refers to September 16, 1992, when a collapse in the pound sterling forced Britain to withdraw from the European Exchange Rate Mechanism (ERM).

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14
Q

cons worst defeat since…

A

1906
165 MPs
lowest % share of the votes 1832
no seats scot and wales

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15
Q

Lib Dems

A

Paddy Ashdown

46 MPs

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16
Q

SNP

17
Q

what did Blair abolish

A

clause IV which committed to mass nationalisation of industry+ reversed policy on unilateral nuclear disarment

18
Q

Labours manifesto

A

class sizes cut below 30 for 4,5,6 yr
cut NHS waiting lists treating 100,000 patients
250,000 under 25s off benefits
inflation+interest rates low as possible
no income tax rise

19
Q

why did major want a long campaign

A

‘expose’ labours hollowness +conservative campaign would show stabability

20
Q

conservative campaign problems

A

James Goldsmiths referendum party advocate EU mbrship

21
Q

cons poster attacking labour

A

‘new labour, new danger’

22
Q

what were the two approaches taken to attack labour

A

new labour was facade

copying conservative position

23
Q

liberal democrats promises

A

increase education funding increase income tax

24
Q

how did lib dems double their number of seats

A

tactical voting

25
how did labour win
tony blairs charisma, popular in contrast | PR managed by Alastair Campbell+ Peter Mandelson
26
what ruined the conservative rep
bad economy
27
suns newspaper switched to supporting labour with which headline
'give labour a chance' | they claimed to have won cons 1992 election
28
what did the sun publish which damaged cons rep
Piers Merchant involved in adulterous affairs with 17 year old in night club
29
how did major alienate some con voters
attack labs plans for devolution of scotland and wales cons lost those voters
30
how did blair anger voters in scotland
compared scottish parliament to an English parish council
31
opinion polls
labour (43-53%) | cons (28-33%)
32
media bias
sun back lab times more positive about lab sun backed winning party since 1970s (no proof)
33
why were newspapers losing influence
more people getting political tv news
34
spin doctors
politicians employ press adivisors
35
what was this election seen as
'media election' | economy was stable+no radical policies (still a big swing)