1.3.9 The Rebranding Process and Players in Urban Places Flashcards
• Re-imaging and regenerating urban places through sport / music stadia, cultural quarters, festivals, industrial heritage and flagship developments • Re-imaging and regenerating urban places through external agencies including governments, corporate bodies and community groups • The way in which the urban place has been re-imaged and regenerated impacts on the actions and behaviours of individuals, groups, businesses and institutions
How did Sarchi&Sarchi PR represent the LDDC?
- Champage shows success and wealth
- The 2 glasses connote partnership and relationships
- New, modern, chic
- Buildings show how accommodation and offices are amongst each other
How is Ashford promoted to investors in their boosterism video?
- ‘Dynamic’, ‘successful’, ‘hub’
- Superfast train connection to London and the EU (38mins to London and 90mins to Brussels)
- Close to coast and countryside as well
- Arts community
- huge savings on labour costs, rents and businesses
- Business rates are 42% lower than London
- Commercial rents are 76% lower than London
- 2 million sq feet of office space available
- House prices are 1/3 lower than London
- 22nd best place to live in the UK
- 410 food and drink businesses
What company moved to Ashford in 2025?
Brompton Bicycle
What is Here East?
- Was originally the media centre which they changed into a quaternary sports tech campus
- £100 million project
- Funded by Gavin Poole, a local millionaire (example of private enterprise)
- Companies include BT, Fiit and Ford Mobility
What are the social benefits of Here East?
- UK’s first dedicated space for disabled entrepreneurs (funded by UCL)
- Loughborough and UCL have outreach offices to get local school children engaged in quaternary and sport tech
- They work with the London College of Excellence to get school age children engaged in technology
What transport infrastructure improved connectivity in East London?
- HS1 train from Stratford International
- Jubilee line
- DLR
Which groups lost out as a result of the Olympic Park redevelopment?
- Clay’s Lane Housing Co-op
- ## No London 2021 campaign
How was the local/national government important in the LLDC rebranding?
- Prince William and Lord Coe lead the UK bid for the Olympics
- Mayor Ken Livingston encouraged London as a location
- Head up by the ODA
Who are Growing Links?
- Established allotments and community gardens
- Aims to support growers, create a network for sharing information and give opportunities
- Built the Devon’s estate football pitch
What is culture led regeneration?
Using new cultural projects as a focal point/catalyst for the regeneration of an area
What is the location and nature of Margate?
- North earth cost of Kent
- Victorian sea side town
- Saw a collapse of the traditional seaside tourism industry
- Turner gallery is the centerpiece/flagship of the regeneration which opened in 2011
- Sparked the growth of the cultural quarter with independent cafes, restaurants, bars, shops and boutiques and the reopening of Dreamland
What private enterprise and companies have been involved with the Margate regeneration?
- £35 million spent to restore Dreamland
- Tracy Emin purchased several properties
- The Turner gallery was partly funded by the Turner charity
What did the government do towards the Margate regeneration?
- Lottery Heritage fund invested £29 million in the Turner gallery
- UK government and Arts Council matched this funding
- Made it a stop on the HS1 train line
What have locals done towards the Margate regeneration?
- Local artists have established studios to show their work
What are the successes of the Margate regeneration?
Social:
- Turner Gallery has delivered 200,000 educational opportunities
- 70% of residents felt more positive about Margate future
- 71% increase in number of artists
Economic:
- Dreamland has attracted music festivals
- Dreamland created 400 jobs and attracted 700,000 visitors in its first 3 years
- 31% increase in number of local businesses
Environmental:
- £6 million was invested into Margate’s seafront
- 16 acres of outdoor event space was created to support biodiversity in Dreamland
What are the failures of the Margate regeneration?
Social:
- House prices have risen massively
- Once had the fastest growing house prices in the UK
- Average in 2011 was £150,000 and in 2024 was £308,500
Economic:
- MDI still puts some neighbourhoods in the 10% most deprived areas
Environmental:
- 5% increase in annal numbers of collected waste
- Tourism accounted for 5 million car journeys to Margate yearly
