13.3 Emergence of a Global Culture

Question 1

Cultural Traits (2)

Answer 1

• Aspects of culture
• Such as clothing, language, food and religion

Question 2

Global Culture (3)

Answer 2

• The rise of a homogenous culture globally
• E.g. 4 billion people speaking ‘Globish’
• Which is a basic form of English consisting of roughly 1500 words

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Question 3

Soft Power (3)

Answer 3

• Power through favour or persuasion
• Used by powerful states to shape global culture
• Through their disproportionatey large influence over global media and entertainment

Question 4

Cultural Globalisation and TNCs Example (3)

Answer 4

• Netlfix recently launched in Burkina Faso
• Which has a distinct tribal culture
• May be eroded by the spread of Western ideals

Question 5

Cultural Globalisation and TNCs (5)

Answer 5

• TNCs such as Netflix and Disney
• Spread Western Culture across the world
• Through their films/TV shows
• Some argue they are responsible
• For a growing trend towards cultural homogeneity on a global scale

Question 6

Factors leading to the emergence of a global culture (3)

Answer 6

• TNCs
• Global Media
• Migration and tourism

Question 7

Factors leading to the emergence of a global culture (6)

• TNCs
• Global Media
• Migration and tourism

Answer 7

• Global dispersal of food, clothes and other goods
• E.g. Lego sells identical products to all 130 countries it sells to
• Nike and Apple also sell uniform products
• However, most TNC’s glocalise their products
• And thus reflect local culture and suit different places
• E.g. McDonalds: McVeggie and Mc Spicy Paneer

Question 8

Factors leading to the emergence of a global culture (6)

• TNCs
• Global Media
• Migration and tourism

Answer 8

• Disney spread American stories of superheroes and fairytales worldwide
• E.g. Disney film ‘Frozen’ translated into 41 different languages
• The BBC helps maintain the UK’s cultural influence overseas
• E.g. through the World Service radio station
• However, there are many non-Western influences on global culture
• Including Qatar’s Al Jazeera and Japan’s Pokemon

Question 9

Factors leading to the emergence of a global culture (7)

• TNCs
• Global Media

- Migration and tourism

Answer 9

• Migration brings enormous cultural changes to places
• E.g the British introducing cricket to its colonies, e.g. India and Australia
• Now. tourists introduce cultural change to the distant places they visit
• E.g. Lower Omo Tribe & Western T-Shirts
• However, migrants can be said to only infuleucne culture superficially
• E.g. British introduced cricket but had little effect on other aspects, e.g. religion

Question 10

Hyperglobalisation (2)

Answer 10

• The idea that a largely Westernised global culture is emerging
• As a result of cultural erosion in different places

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Question 11

Pessimistic Hyperglobalisation (4)

Answer 11

• Languages are disappearing as use of English spreads
• Also, the devaluing of ecosystems
• As capitalist philosophy places economic growth
• as more important than enviornmental sustainability

Question 12

Optimistic Hyperglobalisation (3)

Answer 12

• There is merit in the emergence of a global culture
• Which values equality, freedom and reduced discrimination
• E.g. Paralympics

Question 13

France Reaction against Global Culture (4)

Answer 13

• France is fiercely protective of its culture and language
• And resistant to the rise of a global culture
• E.g. the French government subsidises works filmed in the French language
• Under law, 40% of TV output must consist of French productions

Question 14

China Reaction against Global Culture (6)

Answer 14

• Despite China’s ‘Switched on’ economic policy
• They censor foreign information
• E.g. only 34 foreign films allowed per year
• However, western culture is still gaining a foothold in other areas
• E.g. the no. of McDonalds stores is expected to rise
• From 2000 to 4500 by 2022