1.3.1 Product or Service Design

Question 1

what is the marketing mix

Answer 1

4Ps of marketing
-provides a framework for businesses to create and implement successful marketing strategies

Question 2

name the 4ps

Answer 2

product, price, place and promotion

Question 3

what do the 4ps achieve

Answer 3

they work together to satisfy the needs and wants of a target market while achieving the company’s objectives
-by understanding and manipulating this, businesses can differentiate themselves from competitors

Question 4

place examples

Answer 4

-location
-transport
-marjet coverage
-inventory

Question 5

product examples

Answer 5

-features
-quality
-branding
-packaging
-services
-warranties

Question 6

price examples

Answer 6

-pricing
-discounts
-price strategy

Question 7

promotion examples

Answer 7

-sales promotion
-advertising
-public relations
-direct marketing

Question 8

what is the design mix

Answer 8

the combination of elements that make up a product’s design
-include function , aesthetics and economic manufacturing costs

Question 9

function in the design mix

Answer 9

-refers to its intended purpose and the specific tasks it is designed to perform
-this is the most important aspect of its design as it determines how well the product will meet the needs of its intended users.

Question 10

aesthetics in the design mix

Answer 10

-refers to the product’s visual and sensory appeal e.g. form, shape, colour and texture
-attract customers, creating brand loyalty and generating word of mouth recommendations

Question 11

economic manufacturing costs in the design mix

Answer 11

-cost of production is considered when designing a product as it directly affects the price point at which it can be sold
-a well designed product should balance cost and value, ensuring that customers perceive the product as valuable enough to justify its cost while being profitable.

Question 12

what can cause changes in the design mix?

Answer 12

SOCIAL TRENDS

Question 13

what concerns are influenced by social trends when changing the design mix?

Answer 13

-resource depletion
-ethical sourcing

Question 14

how has the social trend of resource depletion caused concerns?

Answer 14

-customers are becoming aware of the importance to conserve natural resources and reduce waste
-the design mix may change to reflect waste minimisation, re-use and recycling
-companies may choose to use fewer, more durable and easily recycled or repaired materials.

Question 15

how has the social trend of ethical sourcing caused concerns?

Answer 15

-ethical sourcing include producing products without exploiting workers or damaging the environment
-companies may change their product design mix to incorporate sustainable materials and production processes