#1.3 : The Importance of Planning Concept in Business Success Flashcards
It is the process that involves the setting of an organization’s goals, establishing strategies for accomplishing those goals, and developing actions.
Planning
3 other definitions of planning
It involves the identification of the company’s mission and objective, bridges the gap from where we are to where we want to go, and determines the resources that can be utilized.
Difference of goals and plans
A goal is the target and desired ends, and should be in line with the SMART criteria. While, a plan is the action or means used by administrators/managers to reach the goal.
It is one of the most structured and used planning methods to evaluate a business venture.
SWOT Analysis/Matrix
helpful + internal
Strengths
helpful + external
Opportunities
harmful + internal
Weaknesses
harmful + external
Threats
A type of plan that establishes the organization’s overall goals ; broad scope.
Strategic plan
A type of plan that is applied to a particular unit, department, or sector only ; narrow scope.
Operational plan
A type of plan that goes beyond three years, and must be understood by everyone.
Long-term plan
A type of plan that covers one year or less, and must lead toward the attainment of long-term goals.
Short-term plan
A type of plan that is flexible, and the higher up give general guidelines.
Directional plan
A type of plan that is clearly stated and has no room for interpretation.
Specific plan
A type of plan that is applied to infrequent instances, and refers to the strategic plan.
Single-use plan