1.2.3 markets Flashcards
market equilibrium
state of equality or balance between market demand and market supply
supply
the amount of product or service that a business is willing and able to provide at a given price
demand
the amount of product or service that customers are willing and able to buy at a given price
market clearing price
- the interaction of buyers and sellers will provide an equilibrium price in a market where demand and supply is equal.
- the point where the supply curve meets the demand curve is the equilibrium point.
surplus
where supply exceeds demand then there is a surplus.
may be due to the price being too high.
shortage
where demand exceeds supply there will be a shortage.
this may be because the price being charged is too low.
how a price increase affects the supply curve
- as prices increase this causes movement along the supply curve.
- as prices increase- suppliers want to supply more of a product or service
how a price decrease affects the supply curve
- as prices decrease then this causes movement down the supply curve.
- as prices decrease- suppliers want to supply less of a product or service.
how non-price factors can affect the supply curve: increase in supply (surplus)
an increase in the level of supply (due to non-price factors) means that the whole supply curve shifts to the right
how non-price factors can affect the supply curve: decrease in supply (shortage)
a decrease in the level of supply (due to non-price factors) means that the whole supply curve shifts to the left
how a price increase affects the demand curve
an increase in demand from customers will cause movement to the left along the demand curve
how a price decrease affects the demand curve
a decrease in demand from customers will cause movement to the right along the demand curve
how non-price factors can affect the demand curve: increase in demand
an increase in demand (due to non-price factors) means that the whole demand curve shifts to the right
how non-price factors can affect the demand curve: decrease in demand
a decrease in demand (due to non-price factors) means that the whole demand curve shifts to the left
supply curve
a line to plot the relationship between price and quantity supplied