1.2 Social Influence | Types and Explanations Flashcards
Who was the key psychologist for determining the three ways which people conform to the opinion of a majority?
Kelman
Define internalisation.
A deep type of conformity where we take on the majority view because we accept it as correct. It leads to a far-reaching and permanent change in behaviour, even when the group is absent.
Define identification.
A moderate type of conformity where we act in the same way as the group because we value it and want to be a part of it. But we don’t necessarily agree with everything that the group/majority believes.
Define compliance.
A superficial and temporary type of conformity where we outwardly go along with the majority view, but privately disagree with it. The change in our behaviour only lasts as long as the group is monitoring us.
Who developed the two-process theory for the explanation of conformity?
Deutsh and Gerard
Define informational social influence.
An explanation of conformity that says we agree with the opinion of the majority because we believe it is correct. We accept it because we want to be correct as well. This may lead to internalisation.
What type of process is ISI?
Cognitive because it is to do with what you think
When is ISI likely to happen?
In a situation someone is new to or where there is ambiguity so you don’t know/it isn’t clear what is right
What is the nature of when ISI happens?
In crises where you need to make a decision quickly
Define normative social influence.
An explanation of conformity that says we agree with the opinion of the majority because we want to gain social approval and be liked. This may lead to compliance.
What is normative social influence based upon?
Norms
What are norms?
They regulate the behaviour of groups and individuals so they are paid attention to
What type of process is NSI?
Emotional
When is NSI likely to happen?
In situations with strangers where you are concerned about being rejected
Where does NSI happen?
In situations with people we know too as we want to gain social approval and situations which are stressful where you have a greater need for social support
