1.2 Influences on marketing Flashcards

1
Q

What are some factor that influence customer choice?

A

Economic, government, socioculture, psychological

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2
Q

What is psychological factors?

A

Factors come from the customer’s experience self (perception, motive, attitudes, personality, lifestyle, beliefs

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3
Q

What is economic factors?

A

Is the customer level of income, low income buy cheap, high income buy luxury.

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4
Q

What is government factors?

A

Taxes, restriction on products (Cigarettes)

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5
Q

What do consumer law do?

A

Force company to act fair and competitive behaviour in market place

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6
Q

What are 3 aspect that consumer law have on?

A
  • Price discrimination (give big comapny chealp bulk price and small comapny with high price product)
  • Conditions and warranties (Products must last for certain time and replace or refund if faulty within warranties time.)
  • Resale price maintence (Business can offer peice lower or higher that recommend price by manufactuer but manufactuer cannot discriminate company doing so . )
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7
Q

What some marketing ethic business must consider?

A
  • Truth, accuracy information presented in advertising.
  • Products that damage health must me restricted
  • Fairness in the market and other competitors
  • Sugging (offer products to consumer through interviews)
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