1.2 Influences on marketing Flashcards
1
Q
What are some factor that influence customer choice?
A
Economic, government, socioculture, psychological
2
Q
What is psychological factors?
A
Factors come from the customer’s experience self (perception, motive, attitudes, personality, lifestyle, beliefs
3
Q
What is economic factors?
A
Is the customer level of income, low income buy cheap, high income buy luxury.
4
Q
What is government factors?
A
Taxes, restriction on products (Cigarettes)
5
Q
What do consumer law do?
A
Force company to act fair and competitive behaviour in market place
6
Q
What are 3 aspect that consumer law have on?
A
- Price discrimination (give big comapny chealp bulk price and small comapny with high price product)
- Conditions and warranties (Products must last for certain time and replace or refund if faulty within warranties time.)
- Resale price maintence (Business can offer peice lower or higher that recommend price by manufactuer but manufactuer cannot discriminate company doing so . )
7
Q
What some marketing ethic business must consider?
A
- Truth, accuracy information presented in advertising.
- Products that damage health must me restricted
- Fairness in the market and other competitors
- Sugging (offer products to consumer through interviews)