1.2 Influences on marketing

Question 1

What are some factor that influence customer choice?

Answer 1

Economic, government, socioculture, psychological

Question 2

What is psychological factors?

Answer 2

Factors come from the customer’s experience self (perception, motive, attitudes, personality, lifestyle, beliefs

Question 3

What is economic factors?

Answer 3

Is the customer level of income, low income buy cheap, high income buy luxury.

Question 4

What is government factors?

Answer 4

Taxes, restriction on products (Cigarettes)

Question 5

What do consumer law do?

Answer 5

Force company to act fair and competitive behaviour in market place

Question 6

What are 3 aspect that consumer law have on?

Answer 6

• Price discrimination (give big comapny chealp bulk price and small comapny with high price product)
• Conditions and warranties (Products must last for certain time and replace or refund if faulty within warranties time.)
• Resale price maintence (Business can offer peice lower or higher that recommend price by manufactuer but manufactuer cannot discriminate company doing so . )

Question 7

What some marketing ethic business must consider?

Answer 7

• Truth, accuracy information presented in advertising.
• Products that damage health must me restricted
• Fairness in the market and other competitors
• Sugging (offer products to consumer through interviews)