12/3/2024: Wrap Up

Question 1

Basic Principle of Social Psych

Answer 1

Reality is Constructed

Beauty in the eye of the beholder

Perceptions and judgements of self and others influence by perceiver’s own cognitive and motivational processes

Memory is a reconstruction of past

We create our social world where actions influence reality

Question 2

Accessibility

What is it determined by?

Answer 2

Cog representaitons currently accessible are the most influential in determining perceptions and judgements

Determined by FREQUENCY AND RECENTY of activation, learned associations, and hopes/wishes/desires

Question 3

Are even psychological constructs assocations?

Answer 3

Yes!

Person + Trait = Impression
Category + Trait = Stereotype
Object + attribute = belief
Object + evaluation = attitude
Situation + behavior = norm
Situation + own behavior = habit
Me + Role = self-concept
Category + member = exempler

In sales, don’t want association to be something people have to think about. Want it to be automatic.

Question 4

What final point did Fazio make about Salience vs. Accessibility of alternatives?

Answer 4

Critical step in decision making is identifying alternatives.

Easy: Choose favorite, Salient, Attitude-decision correspondence high

But! When alternatives not specified, individual must generate them. What is generated will be function of exemplar accessibility. Strength of category-exemplar association.

To choose most preferred, it must be generated, and instead you generate the most popular

Question 5

What are the consequences of accessibility functioning the way it does?

Answer 5

Primacy and conservatism: We learn it first, it has advantage

Functional value: Enhances processing efficiency, preserves resources.

Question 6

Name the two Basic Information Processing Principles

Answer 6

Accessibility and Superficial vs. extensive processing (determined by automaticity, heuristics, and dual process models (dispositional inferences and jdugement/decision-making).

Question 7

List the 3 basic motivational principles

Answer 7

1. Striving for mastery (to organize our world, learn stereotypes/associations, so that we can max reward, decrease punishment)
2. Seek connectedness (need to belong, ingroup, consequence of exclusion)
3. Value me and mine (positive light, self-serving (defensive) processing, self-perceptions (identities) influence behavior).