1.1 Understanding the Nature and Purpose of business Flashcards
Tangible products
Goods - physically held
Intangible products
Services
The impact on the country and its residents
- Provides employment
- Creates new goods and services enhancing the lives of others
- Allows a country to improve and develop the country’s reputation
The transformation process
Converts inputs (raw materials) into outputs (finished goods) to satisfy the needs and wants of other consumers and businesses
It adds value to their goods and services throughout the process
B2C
Business to consumer, selling directly to consumer
e.g Spotify music streaming
B2B
Selling to other businesses, business to business
Primary sector
Businesses extract or grow raw materials including fishing, mining and forestry
Secondary sector
Businesses manufacture goods using raw materials e.g clothing and mobile phones
Tertiary sector
Provide services such as hotels and cinemas
Mission statement
Sets out the business’s beliefs and values - it is used to create corporate aims which are the long-term goals of the entire business
How to achieve corporate aims
Corporate objectives that contain the specific tasks and activities a business must accomplish in order to satisfy its corporate aims are written down
Corporate objectives
Can be broken down further into functional (departmental), team and individual objectives
What does the business apply when setting objectives
SMART:
Specific (know exactly what they are working for)
Measurable (employees can actually work out whether they have met objectives)
Attainable or Achievable (employees are committed)
Realistic (employees may feel demotivated and overwhelmed)
Timely (employees know when they must achieve them by)
Different business objectives
- Profit maximisation
- Survival
- Growth
- Social, ethical and environmental objectives
Benefits of setting objectives
- Provide direction and can support planning and operations
- Allow a business to co-ordinate resources and ensure that all employees are working towards the same overall aim