11 - 2 Flashcards
According to Netflix CEO Reed Hastings
our need for sleep is actually its main barrier. ‘You know, think about it, when you watch a show from Netflix and you get addicted to it, you stay up late at night,’ he has said. ‘We’re competing with sleep, on the margin. And so, it’s a very large pool of time.
IMPACT OF SMARTPHONES AND
SOCIAL MEDIA
(office book)
Tech is both good and bad – we need to be aware of its impact to mitigate harm
Our attention is a trillion-dollar industry
Social media mimics our social needs, but doesn’t sufficiently allow the full depth of belonging provided by real life connection
Once we understand what’s happening, we can make changes to our own relationship with technology
IMPORTANCE OF TECH LITERACY
It is critical to understand the ways smart phones are designed to capture and maintain our attention
We need to understand how to overcome these cognitive tricks used by tech companies
Does it ever feel like your phone makes your life worse?
Physiological
Sleep declines
Touch declines
Stress Increases
Rewires the brain
Physical activity declines
Sex declines
Social
Empathy declines
Social Interaction declines
Polarization Increases
Loneliness Increases
Antisocial Traits Increase
Reality Distortion Increases
Psychological
Mental Agility declines
Impulse control declines
Trouble Deciding Increases
Attention Span declines
Reactivity Increses
Self-Esteem declines
2 Hormones
- Dopamine
- Oxytocin
Dopamine
reward chemical, gives short-term boost with diminishing returns
Oxytocin
the love hormone, associated with trust and social bonding
Social Media uses Infinity scroll
uses the same process as a slot machine
Fogg Behaviour Model
three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt.
When a behavior does not occur, at least one of those three elements is missing.
MAT
(Fogg Behaviour Model)
- MOTIVATION: want to do it
- ABILITY: able to do it
- TRIGGER: triggered to do it
MAT is what makes behavir happen
digital technology is based on this to pull attention and trigger purchases or
other money- making behaviours.
Social Media Knows You
**68 facebook **likes can predict: skin colour, sexual oreintaiton, political bliefs
70 likes: knows you better than your best friend
** 150 likes**: knows you better than your parents
300 likes: knows you better than your partner
This information is worth trillions!
The titans offering the eyeballs
(Google, Facebook, etc.)
are looking to make as much
revenue as they can by keeping your attention
riveted.
The advertiserswould like to purchase your attention as cheaply as possible in order for them to make more money.
You are caught in the middle.
Targeted ads
Target ads to you
Target which version of an ad you see
Uses cookies to target further
Tracks your response to ads to target you further
Multivariate testing:
test multiple versions of ads and landing pages to select the best one for each type of person
Echo chamber effect from confirmation bias
(The Damage)
Amplifies beliefs of the group and pushes toward extreme beliefs
We have social need to be included, so we go with the group views
Removes room for nuance
Cognitive Dissonance
(The Damage)
Holding onto a wrong belief in the face of evidence to the contrary
Compassion Fatigue:
(The damage)
Too many sympathetic stories reduces empathy
Addictive design as it is used in smartphones and social media
have detrimental effects - and that the use of this type of design is predicated on the idea of usurping your attention via brain hacks that especially target the reactive (older) parts of your brain and makes triggering of reward–stimulation for staying online part of your subconscious processes rather than part of your conscious decision regime.
Technoference
Mom Life is a dangerous experiment of Kids being filmed constantly
Children are being raised by parents who heavily use technology
Interruption of parent / child bonding
Deprives kids of attention
Connected to increased mental
disorders and decreased empathy
Attachment is CRITICAL to child development
**Create your life story **
How to break the habit
of who you are and what you want to be in your family, leisure, own time, and work
**Map your habits **
How to break the habit
and how you spend your time you are spending on your phone, and in what parts of your life (family, leisure, own time, and work).
Identify and become conscious of your triggers
How to break the habit
These are likely automatic and unconscious
* Example: are you bored? Lonely? In a certain place?
* How often does this happen?
Create a Solution to Each Trigger and Act
How to break the habit
Example: flight mode, turn off, remove notifications, set timer, charge away from bed
5th solution is to
How to break the habit
Troubleshoot Failures
