10 Qualitative Research

Question 1

Also referred to as “naturalistic”
An inquiry process of understanding based on distinct methodological traditions of inquiry that explore a social or human problem.
The researcher builds a complex, holistic picture, analyzes words, reports detailed views of informants and conducts the study in a natural setting

Answer 1

Qualitative Research

Question 2

Research involving formal, objective information about the world, with mathematical quantification; it can be used to describe test relationships and to examine cause and effect relationships

Answer 2

Quantitative research definition

Question 3

Research dealing with phenomena that are difficult or impossible to quantify mathematically, such as beliefs, meanings, attributes, and symbols; it may involve content analysis

Answer 3

Qualitative research definition

Question 4

Subjectivity is expected

Descriptive

What is this phenomena?

Low Control

Answer 4

QUALITATIVE

Question 5

Objectivity is critical

Experimental

To what extent does A affect or cause B?

High Control

Answer 5

QUANTITATIVE

Question 6

Why do you…?
What do you think of…?
When is it important…?
How does that make you feel…?

Answer 6

QUALITATIVE

Question 7

Who is at risk for…?
What is the effect of…?
How many will benefit from…?
How much improvement…?

Answer 7

QUANTITATIVE

Question 8

Focus Groups 
Interviews
Surveys 
Self-reports 
Observations 
Document analysis
Sampling: Purposeful

Answer 8

Qualitative

Question 9

Observational
Experimental
Mixed
Sampling: Random

Answer 9

Quantitative

Question 10

Gains insight into understanding cultural patterns to determine what’s necessary and needed in tool development (complementary to interviews)

Watching vs. asking

Can eliminate reporting bias

Environmental as well as personal data

Written descriptions, video recordings, photographs, artifacts

Answer 10

Participant observation (field notes)

Quantitative method

Question 11

Explores how tools are used and could be used in a medical training course

Gains insight into the meaning of tools for students learning medicine

Require rigorous preparation
Conversation or discussion

Answer 11

Interviews

Qualitative methods

Question 12

Interview format types-

interviews/focus groups

Answer 12

Structured (survey in person)

Semi-structured (focused)

Unstructured (in-depth)

Question 13

AKA “Sensing sessions”

Limited Resources

Collect views from several individuals with common factors

Group interaction may yield greater insights

6-10 members each group

Need several groups

Answer 13

Focus groups

qualitative method

Question 14

Video / Text and Image analysis
Surveys
Useful for verifying results on a larger scale
User testing
Useful for triangulating results

Answer 14

Other qualitative methods

Question 15

***Basic level: a descriptive account of the data (i.e. this is what was said, but no comments or theories as to why or how)

Answer 15

Manifest level (content analysis)

Question 16

***Higher level: a more interpretive analysis that is concerned with the response as well as what may have been inferred or implied

Answer 16

Latent level

content analysis

Question 17

Understanding
Interview/observation
Contextual 
Theory generating
Specialized finding less generalizabl

Answer 17

Qualitative

Question 18

Predicting
Survey/questionnaire
Numerical
Theory testing 
Generalized findings that are applied to population

Answer 18

Quantitative