(1) The Multi-store Model Flashcards
What are the three separate stores in the multi-store model
- sensory memory
- short term memory
- long term memory
Who made the multi store model
Atkinson and Shifrin 1968
What are the three terms which makes each of the storage of the multi-store model different
Capacity
Duration
Encoding
What does capacity mean
The amount of information that can be stored
What does duration mean
Length of time the information can be retained
Encoding
How the information is represented in memory
Outline the multi store model
- information from the environment is received by the sensory memory
- some of this information is attended to and transferred to STM
- information in STM is lost after approx 30 sec, unless rehearsed
- if information in STM is rehearsed, creates memory trace and transfers to LTM
- at each stage information can be lost through decay
- but in STM lost through displacement
- LTM lost through retrieval failure and interference
How does the sensory memory use separate sensory stores for each sensory input
Iconic store- for visual information
Echoic store- for auditory information
Name the psychologist who studied sensory memory in STM
⚫️crowder
⚫️sperling
Describe crowders research for Sensory memory
⚫️sensory memory holds information for
➡️a few millisecond in iconic store
➡️2 or 3 second in echoic store
shows existence for separate sensory store in each sensory input
Describe sperlings study on sensory memory
⚫️iconic store
➡️short capacity of 0.5 sec
➡️larger capacity of 12 units of info
What is encoding in STM
- information arrives in sensory memory in its original form
- and is encoded in a form STM can deal with
- the dominant form of encoding in STM is acoustic
Name psychologist who studied encoding STM
⚫️braddely
⚫️posner and keele
Describe braddelys research study in encoding STM
⚫️participants given acoustically similar words ➡️like ‘cat’ ‘mat’ only recalled 15% of words
➡️shows acoustic confusion in STM
➡️shows STM is encoded on a acoustic foundation
Describe posner and keeles study on encoding in STM
⚫️participants could work out that ‘A’ followed by ‘A’
➡️where the same letters more quickly than
➡️’A’ followed by ‘a’
➡️as the visual code is different
➡️suggest visual coding also occurs in STM
What is capacity of short term memory
⚫️its limited
➡️research suggest holds 5-9 items
➡️increased through chunking