Zoella Flashcards
1
Q
Zoella First Merchandise
A
She launched ‘Zoella Beauty’ in 2014, branded products
2
Q
Director of which companies
A
“ZS Beauty Ltd” and “ZS Lifestyle Ltd” splitting into separate companies minimizes risk
3
Q
Zoella beauty products are sold in which shops
A
Boots, Superdrug, WH Smith, Dunelm and House Of Brendan Fraser
4
Q
When were Zoella Beauty and Zoella Lifestyle products discontinued?
A
2019
5
Q
Revenue from the products until 2019
A
£3.8M a year
6
Q
Zoella Etsy Sponsorship
A
2020, selling her items and products on Etsy
7
Q
Zoella Work With Lush
A
2020, worked with Lush to produce products that promote ‘online mental health’
8
Q
Zoella’s Books
A
- Three Novels in the Girl Online series
- Two children’s novels named The Magpie Society
9
Q
Zoella’s controversies
A
- It emerged that Zoella’s book was written by a ghost writer, it was then said that Zoella was ‘helped’ by another writer
- She once filmed and drove at the same time and was heavily critisised
- Her advent calendar that cost £50 and contained 12 disappointing items
- Old tweets where she makes homophobic statements and mocks ‘chavs’ are found
- She use the furlough scheme rather than pay her staff and looked very bad as a result
- She got in trouble with the Advertising Standards Agency as she didn’t make it clear that she had been paid to advertise a dress
