Big Issue Flashcards
1
Q
Historical and Product Context
A
- Street Magazine founded by John Bird and Gordon Riddick
- Sold by street vendors who are homeless or almost homeless
- 2000 vendors in the UK, 500 in London
- World’s most circulated street newspaper
- Sold 200,000,000 in Britain since 1991
2
Q
Slogan and Mission Statement of Big Issue
A
Slogan - ‘A hand up not a hand out’
Mission Statement - ‘Our mission is to dismantle poverty by creating opportunity through self help, social trading, and business statements’
3
Q
Target Audience of The Big Issue
A
- 18-35 year olds
- Working middle class
- Anti establishment people
4
Q
Levi Strauss - Structuralism
A
- Big Issue Vs Vogue
5
Q
Grayson Perry article
A
- Far left
- Confessional narrative encourages a relationship between Grayson and the reader
- use of strong language suggests that the Big Issue is more Niche and doesn’t adhere to guidelines
- For open minded audiences
- creates Binary Oppositions between Left and Right Wing
