young and johson

Question 1

Troseth and DeLoache (1998)

Answer 1

found that 2 year old’s who watched a live model through a window learned how to find a toy better than those children who watched a video. Suggesting that real life incidents are more influential than TV

Question 2

Hanley (2000)

Answer 2

found that individuals that were in direct contact with the child i.e. parents, teachers and siblings, had the greatest influence on children’s behaviour, but role models such as celebrities on television are highly influential. Specific programmes such as Power Rangers were seen to be a key contributor in children imitating fights. Key features of television that seemed to encourage imitation:

Question 3

Smith (1994

Answer 3

analysed TV adverts and found that adverts featuring only one gender were gender-role stereotypical – girls seen as nurturing and caring, where as boys are seen as powerful and action-based. Smith believed that this type of advertising limits children to the ideas about how they play and what they play with and may ultimately limit the types of roles they try when they grow up

Question 4

Pine and Nash (2002)

Answer 4

asked 50 children to make a Christmas list. This was compared to TV adverts at the time. 40% of children between 7-12 years old asked for at least 1 advertised toy, with younger children being more influenced.