year 1 topics Flashcards
transfomation process
transfomation of inputs and outputs
added value
is amount added to value if inputs
key inputs needed by business :
land , labour , capital , enterprise
transfomation chain
raw materials –>manufacturing –>distribrution –>retailer –> consumer
primary sector
secondary sector
tertiary sector
raw materials
manufacturing
distribrution and retailer
mission statement
statement of business long term vision
profit satisfying
making enough to profit to keep owners comfortable
social
providing service to public
break even formula
fixed costs /(sp-vc)
market capitilisation
current share price x no. of shares
PESTLE+C
poltical, economic , social , technological , legal , environmental , competition
leaders
those who set direction and strategy for business
autocratic leadership
makes decisions without consulting staff
paternalistic leadership
gives attention to social needs and views of workers
democratic leadership
involves staff in decision making
laissez faire
lets staff make decisions
stakeholder mapping
mapping stakeholders in terms of level of power and interest
marketing objectives :
market share , sales growth , sales value , brand loyalty , sales volume , market size
qualitive
research into attitudes and opinions of customers
quantative
can be analysed statistically
random sampling
chosen at random
stratified sampling
seperated into subsegments then randomly chosen
quota
segmented into subsegments before a judgement is made
confidence interval
probability that research findings are correct