unit 7 Flashcards
cooperate objectives
medium to long term goals
strategic decisions
judgements made by senior management that are long term
short termism
pressure to deliver quick results
culture
encompasses the values attitudes and beleifs
internal factors on corporate objectives
business ownership
business culture
business performance
external factors on corporate objectives
short termism
strategy long term plan to achieve a business vision through attaining its cooperate objectives
long term plan to achieve a business vision through attaining its cooperate objectives
function
a department of business : marketing , hr , finance , operations
SWOT analysis
management tool that allows business to assess its internal strengths and weaknesses and external opportunities and threats
weaknesses of swot analysis
doesn’t priorities issues , doesn’t provide solutions , can generate too many ideas
liabilities
what a business owes
working capital
is cash available to business for day - day operations
capital employed
represents total invested into business
ratio analysis
involves comparison of financial data to gain insights to business perfromance
liquidity
business ability to pay day to day debts
