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Y2 Dev Midterm Flashcards

1
Q

is the metaphor

A

medium

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2
Q

enforces slecial definition of reality

A

medium

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3
Q

do not tell us what the world is like, but instead

A

define the world without telling us anything at all

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4
Q

Limit and regulate what the world must be

A

medium ?

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5
Q

Those who indulge in medium arent

A

interested in how their minds are controlle by these evens

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6
Q

enforced concept of time. -> we live moment by moment (definition of reality)

A

clock

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7
Q

Cities throughout America historically represent different values, = entertainment turned public discourse into show and entertainment business

A

Las Vegas

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8
Q

Postman’s first pass at his argument gestures at the two most important points that his book makes:

A

put simply, he first contends that the historical story about media deeply affects our ability to understand our place in an increasingly mediated culture. Second, Postman asserts the fundamental relationship between form and content—arguing that the way something is presented affects what is presented.

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9
Q

Culture moves from

A

orality, to writting, to printing, to televising, where the idea of truth move with it

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10
Q

The belief that written word carried the more authentic truth is stringer than

A

the power of speech, mediums regulate understanding truth

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11
Q

-media ______ more than it creates,
printing press created individuality but destroyed the medieval sense of community

A

-media destroys more than it creates,
printing press created individuality but destroyed the medieval sense of community

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12
Q

each media has a

A

bias

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13
Q

media affected the way people thought about the world,

A

everyone changed and believed in everything etc with no evidence

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14
Q

allowed regional ideas to be spread farther, across borders

A

printing press

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15
Q

dictated mode of discourse

A

print

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16
Q

The structure of the print world affected

A

The structure of the print world affected everyone and everyday life

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17
Q

People were able to focus on rather than being entertained back then

A

real issues

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18
Q

ex of real issues

A

-times of Lincoln speeches
-debates and speeches

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19
Q

People do not feel this way anymore

A

-people were able to understand complex words and ideas in debates
-people were concerned with meaningful occurrences around them

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20
Q

New technology results in flashes of information.

A

Information doesn’t promote action and is quickly forgotten and replaced

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21
Q

made quantity of information become more important than quality because of easy movement of information

A

telegraph

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22
Q

What two reasons does he offer as to explain the emphasis on education in the early days of this country? (chapter 3)

A

moral reasons and political reasons, its a persons right to know

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23
Q

According to Postman, what did advertisers no longer expect/assume of their potential customers? Why? (chapter 4)

A

rationality; people don’t read or have the thinking/understanding skills like they use to

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24
Q

What three-pronged attack on typography’s definition of discourse did the telegraphy make? What is the news from nowhere, the news of the day?

A

It introduced irrelevance, incoherence, and impotence. People know lots of things, but nothing about them. The language of the headline was sensational, fragmented and impersonal.
1930’s Penny Press + Telegraphy. So much information but none of it is of any use.

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25
Q

According to Postman, what is our national modern metaphor? Why? (chapter 1)

A

Las Vegas because it shows our national character and aspiration, entirely devoted to entertainment

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26
Q

What is his stated intention in this book? What does the title of this chapter mean? (chapter 2)

A

his intention is to show that a great media-metaphor shift has taken place in America, with the result that the content of much of our public discourse has become dangerous nonsense

27
Q

“All public discourse increasingly takes the form of _____,” which has put us in a position where we are “slowly amusing ourselves to death”

A

entertainment

28
Q

Religious figures become

A

Religious figures become humerous entertainers

29
Q

don’t know the whole truth

A

Great abbreviators

30
Q

could not exist without proper media to give it expression (7)… decontextualized information

A

news of the day

31
Q

Most significant american culture fact:

A

“Age of Typography” to “Age of Television,” which requires all communication to be entertainment o our form of discourse works through “media-metaphors” which do not tell us what the world is like, but instead define the world without telling us anything at all. They limit and regulate what the world must be

32
Q

This change-over has dramatically and irreversibly shifted the content and meaning of public discourse, since two media so vastly different cannot

A

Accommodate the same ideas

33
Q

“Our languages are our media. Our media are our metaphors. Our metaphors create the content of our culture.”

A

true

34
Q

“Our metaphors create the content of our culture,” and he means to reveal the effect of the media-metaphor of television on our minds

A

true

35
Q

that two ideas intersected in the middle of the 19th century to lay the foundation for the . One of these ideas was new, and the other was “as old as the cave paintings of Altamira”

A

age of show business

36
Q

-new idea was that distance no longer impeded the duration of communication;___; [insisted] upon a conversation” between regions that had little to say to one another

A

telegraph

37
Q

information on what atrocities had occurred, with little emphasis on relevance, the perspective of time, or functional value;does not have the power to inspire action in us; it’s disposable

A

news of the day

38
Q

Age of Show Business; pictures, delivered through photographs

A

old idea

39
Q

is not quite a “language,”

A

photography

40
Q

mid 19th C- exposition become secondary,

A

a caption to the photo

41
Q

NEWS’ PURPOSE TO

A

amuse

42
Q

a world had come into being, a world wherein an event pops into consciousness for a moment and then disappears without any pretense at “coherence or sense” (77). It is entertaining, but neither allows nor permits us to do anything about the information it provides.

A

“peek-a-boo”

43
Q

how print as a media-metaphor influenced the discourse of its time

A

Typography mind

44
Q

audiences had attention span and knowledge of issues unlike today

A

Lincoln-Douglas debates

45
Q

inspires a discourse of marginal content

A

TV

46
Q

rational and serious activity

A

reading

47
Q

more contemporary televangelists like Billy Graham or Jerry Falwell, who must be careful not to associate themselves too closely with lest it alienate their audience.

A

intellectualism

48
Q

how lawyers in typographic America tended to see law as a , as opposed to a theatrical one meant to sway juries

A

rational exercise

49
Q

introduction of created a decontextualized experience in an ad.

A

slogans, images and jingles

50
Q

the “Age of, with the lattermeaning a mode of thought wherein one made a proposition and had a “tolerance for delayed response” to that proposition (63).

A

age of exposition

51
Q

found great faith in written word

A

Colonial America

52
Q

allowed ideas to cross regional borders; Federalist papers; Charles Dickens

A

Printing Press

53
Q

had a monopoly on public entertainment and education;

A

Printed word

54
Q

metaphor for the culture

A

media

55
Q

Print in typographic america dictated mode of

A

discourse

56
Q

has led “much of our public discourse [to] become dangerous nonsense” was rational, now uglier animal

A

media metaphor

57
Q

(meaning the theory of knowledge, how we gain and use knowledge)

A

epistemology

58
Q

is at its best when it aims solely to entertain, but that it is at its worst and most dangerous when “its aspirations are high”

A

TV

59
Q

Northrop Frye: objects can obtain larger significance because of the context we understand them (Hamlet- indecisiveness and Athens Greece- intellectual excellence)

A

Resonance

60
Q

metaphor of contemporary justice is more defined by the written word as truth, even though it allows the paradox of spoken testimony as crucial.

A

media

61
Q

prizes the image as the primary medium for truth, to the point that we are no longer skeptical of how it can be manipulated

A

media?

62
Q

nfluences our mode of discourse, the way we talk to and about one another

A

media

63
Q

will always remain

A

speech and writing

64
Q

does not wish to denigrate television overall, but merely the way that it forces its on every form of public discourse (like religion and politics

A

epistemology

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