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Public Relations > Written Tactics > Flashcards

Written Tactics Flashcards

1
Q

What’s in a press kit?

A
  1. news release
  2. fact sheet
  3. brochure
  4. news letters
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2
Q

News Release

A 
THE HOOK
-AVOID cliches
-lead and state fundamentals
-double space
-never split a paragraph from 1 pg to next. 
Slugline and pg # on TOP
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3
Q

Pitch letter

A

to obtain coverage of an event in the print and electronic media
-address to individual not the editor

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4
Q

Annual Reports

A

most expensive communication

  • divided into 2 sections
    1. detailed financial info about companys condition n performance past yr
    2. managements presentation of accomplishments and outstanding PROBLEMS
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Public Relations (8 decks)

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