Public Opinion&Persuasion

Question 1

Points of context structure of the mssge!

Answer 1

1. Drama- everyone likes good story
2. Statistics- convey objectivity, since and importance in credible way
3. Surveys&Polls (show someone is first)
4. Examples
5. Testimonials- explicit or implied (statement by who actually used product)
6. Endorsements- celebrity, or 3rd party endorsements
7. Emotional appeal- ex: fund raising appeals

Question 2

Persuasive techniques

Answer 2

1. Yes- yes (pattern of “yes” answers)
2. Offer structured choice )choose btwn A or B)
3. Seek partial commitment
4. Ask for more/ settle for less

Question 3

Propaganda

Answer 3

1. Plain folks(humble beginnings)
2. Testimonial(expert or celebrity for credibility)
3. Bandwagon(“everyone” wants it, or it has “overwhelming case on 1 side of the issue, while concealing the other side)
4. Transfer(associate the person, product or org with someone that has high status, visibility or credibility)
5. Glittering generalities (associate a cause, product or idea with favorable abstractions such as freedom, justice, democracy n American way) eagle