Public Relation and the Law

Question 1

Copyright Issues

Answer 1

Knowledge of the law

• protection of a creative work from unauthorized use.
• It does NOT protect ideas, only the specific way in which those ideas are expressed.

1. Single subscription newsletters cannot be copied
2. Duplicate of photos illegal
3. $$ to use pic

Question 2

Trademark Issues

Answer 2

Word, symbol, slogan

ex: Nikey sign, MacD.
* Always capitalized n NEVER NOUNS ALWAYS ADJECTIVES

• Difficult to find a trademark not already in use.
• use of a lot of “sound alike” or “look alike”
• permission n licensing fee required$$

Question 3

Libel

Answer 3

1. traditional printed falsehood
2. Actual $$$ loss
3. False statement through print, broadcast, or electronic means
   basically dont tell truth, it hinders rep
   ex: employee fired for sexual harrassment. “just say he left for personal matters)
   (SO DONT SEND OUT NEWS RELEASE THAT MAKE FALSE STATEMENTS OR INJURE SOMEONE’S REP, AND COUNSEL YOUR ORG OFFICIALS NOT TO MAKE LIBELIOUS ACCUSATIONS DURING MEDIA INTERVIEW

Question 4

Defamation

Answer 4

1. Any false statement that creates public hatred, ridicule or injures rep.
   ex: obama is racist