Evaluation

Question 1

How do we measure audience awareness?

Answer 1

Did they remember you? Did they understand your message?

Question 2

How do you measure audience attitudes?

Answer 2

Bench mark surveys. Know audience before, during, after.

Question 3

Bench mark surveys

Answer 3

Systematic tracking(use of software/ computer databases-tracking coverage and comparing it over a period of time.

This can also compare the # of news release sent with the # actually published.