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Public Relations > The Audience N How To Reach It N Media Relations > Flashcards

The Audience N How To Reach It N Media Relations Flashcards

1
Q

Segmented/ targeted markets

A

Public relations

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2
Q

Print media

A

Most effective for delivering a message that requires absorption of details

Newspapers..PR.. Magazines

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3
Q

Television

A

Strongest emotional impact of all media

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4
Q

Online media

A

Used as a supplemental method of reaching a generally well educated, relatively affluent audience interested in new ideas and fresh approaches

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5
Q

Spoken & Visual media

A

–Radio- speed mobility. Flexibility. Select target audience.
–PR opportunities in radio
(news cast, community calendars, talk shows etc)
–TV. Cable

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Public Relations (8 decks)

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