Womens Realm Flashcards

1
Q

Media language front cover womens realm

A

Serif font is traditional and fancy
Brown and beige is mature and conservative
Hand covering mouth - modesty. Not sexualised
Model - eurocentric.
Title covering the model - inferiority

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2
Q

Text front cover womens realm

A

Cover lines listen on left hand - conventional
Cover line ’wonderful children’s raincoats’ suggests higher income
’New period of romance’ connotes stereotypical female interest
’Treasury of home’ domestic sphere essential to reader

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3
Q

Content page womens realm

A

’Game of hazard’ - small section of magazine for fiction - not important for readership
Alliteration ’five fashion’ appeals to audience
’Bargain holidays’ assume limited disposable income
cake of the week - regular readership confined to domesticity

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4
Q

sunsational sultanas

A

women in red swimsuit - objectified yet confident. dominant
male hand holding up plate viewing female through his eyes. phallic plate.
female surfer is elegant and aspirational.
‘sweet things in life’ relates to women

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5
Q

Atrixo ad (5)

A

Women ’keeps everything clean, spotless’ - implied as for her family
Female is less active - not really painting and making a mess she must clean up
Female is manicured - conforms to notions of female beauty.
Female wears wedding ring, man is not. Woman is more dependant
’Perfect marriage’ is one where gender roles are clearly defined.

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6
Q
A

Atrixo ad

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7
Q

WR Front cover language

A

’Your 48 page picture treasury of homemaking’ - direct address to demographic, dominant om page. Treasury connotes luxury
’Wonderful childrens raincoats’ - importance of childcare pushed through ’wonderful’

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8
Q

WR FC central image

A

Direct adress through eye contact and smiling
Close up unsual for time period but not there to be sexualised
Very modest and innocent, bit cheeky with hand covering mouth with smirk

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9
Q

WR FC mise en scene

A

Brown beige colour pallette, relatable not luxurious
Muted and conservative
Lghting is highkey brings attention to woman and highlights wholesome woman

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10
Q

Game of hazard story WR

A

Represents woman as delicate and vulnerable and men as brave (binary opp)
Old fashioned view of gender - women are ’damsels in distress’ reflects it being a period piece
Many readers would have experienced the world wars so feel similiar emotions

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11
Q

Bottled beauty ad

A

Relatively new, shown in moden colloquial language
Importance of looking attractive here is reiterated. Mag more focused on womens duties
People starting to get more money as capitalism was thriving and people were more exploited in the media.
Feminism in second wave.

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12
Q

1960s women WR

A

Increased job opportunities and education
Ads critiscised for offering a limited view on women
Betty Friedan - ’women are never shown as a person’
Demands for equal pay with protests

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13
Q

The Sunday cook

A

Shows maid like mother serving dinner, apron shows she has been working hard
Man sits at head of table suggesting he has power
Suit and tie show how husband should be almost external to the family
Recipes to ’make food for their husbands’ to ’keep them happy’

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14
Q

Womens realm representation

A

Gender is binary opposite
Women - homemaker and man is breadmaker
Gender sís reflected in an old fashioned binary that is not reflective of the growing demand for more equal reps
No ethnic minority representation reflects little imigration

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15
Q

Similiar mags to womens realm

A

Better homes and gardens
Good housekeeping
Womens day

Reached over 34 million consumers alone so mags play big part

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16
Q

Betty Friedan WR

A

Magazines were not a pusher of social construction but instead the creators.
’Mags are active forces behind the creation of the feminine monster’
Reinforces concept of womens total fullfllment through role as a mother

17
Q

gauntletts identity theory WR

A

media is used as a tool for individuals to construct their own identity
mag gives info on being the ideal housewife
traditional media texts constructs straight forward ideology
consistent domesticated archetype in women’s realm.

18
Q

WR curran and seaton

A

womans realm owned by IPC due to horizontal integration of main publishing companies of time.
c + s power and industries theory states media is driven by profit and power,
IPC created through integration of smaller companies in attempt to dominate market

19
Q

WR GERBNER cultivation

A

gerbner suggests that exposure to repeated patterns of rep shape the way people perceive the surrounding worlds.
womans realm uses direct address to build connection between mag and audi

20
Q

WR GERBNER cultivation

A

gerbner suggests that exposure to repeated patterns of rep shape the way people perceive the surrounding worlds.
woman’s realm uses direct address to build connection between mag and audi

21
Q

WR HALL

A

domestic housewife is hegenomic viewpoint of audi
encoding and decoding of this archetype, audiences agree
modern audi iew this as sexist (oppositional)

22
Q

Womens realm set

A

February 1965

23
Q

Cover lines WR

A

48 page - large number suggests value for money
All about - adverbial phrase suggesting exhaustive amount of information

24
Q

Butler Gender Performativity WR

A

Gender is created through social situations like ’romance’ and ’pink’ due to this being practised in society

25
Q

Livingstone and Lunt Regulation WR

A

There is a struggle in recent UK regulation between a need to further interests of citizens (protect from harm) and further interest of consumers by adding choice and value from money

26
Q

Gauntlett identity WR

A

Women will identify with the women in the article and aspire to be them and construct an identity around them.