Womens Realm Flashcards
Media language front cover womens realm
Serif font is traditional and fancy
Brown and beige is mature and conservative
Hand covering mouth - modesty. Not sexualised
Model - eurocentric.
Title covering the model - inferiority
Text front cover womens realm
Cover lines listen on left hand - conventional
Cover line ’wonderful children’s raincoats’ suggests higher income
’New period of romance’ connotes stereotypical female interest
’Treasury of home’ domestic sphere essential to reader
Content page womens realm
’Game of hazard’ - small section of magazine for fiction - not important for readership
Alliteration ’five fashion’ appeals to audience
’Bargain holidays’ assume limited disposable income
cake of the week - regular readership confined to domesticity
sunsational sultanas
women in red swimsuit - objectified yet confident. dominant
male hand holding up plate viewing female through his eyes. phallic plate.
female surfer is elegant and aspirational.
‘sweet things in life’ relates to women
Atrixo ad (5)
Women ’keeps everything clean, spotless’ - implied as for her family
Female is less active - not really painting and making a mess she must clean up
Female is manicured - conforms to notions of female beauty.
Female wears wedding ring, man is not. Woman is more dependant
’Perfect marriage’ is one where gender roles are clearly defined.
Atrixo ad
WR Front cover language
’Your 48 page picture treasury of homemaking’ - direct address to demographic, dominant om page. Treasury connotes luxury
’Wonderful childrens raincoats’ - importance of childcare pushed through ’wonderful’
WR FC central image
Direct adress through eye contact and smiling
Close up unsual for time period but not there to be sexualised
Very modest and innocent, bit cheeky with hand covering mouth with smirk
WR FC mise en scene
Brown beige colour pallette, relatable not luxurious
Muted and conservative
Lghting is highkey brings attention to woman and highlights wholesome woman
Game of hazard story WR
Represents woman as delicate and vulnerable and men as brave (binary opp)
Old fashioned view of gender - women are ’damsels in distress’ reflects it being a period piece
Many readers would have experienced the world wars so feel similiar emotions
Bottled beauty ad
Relatively new, shown in moden colloquial language
Importance of looking attractive here is reiterated. Mag more focused on womens duties
People starting to get more money as capitalism was thriving and people were more exploited in the media.
Feminism in second wave.
1960s women WR
Increased job opportunities and education
Ads critiscised for offering a limited view on women
Betty Friedan - ’women are never shown as a person’
Demands for equal pay with protests
The Sunday cook
Shows maid like mother serving dinner, apron shows she has been working hard
Man sits at head of table suggesting he has power
Suit and tie show how husband should be almost external to the family
Recipes to ’make food for their husbands’ to ’keep them happy’
Womens realm representation
Gender is binary opposite
Women - homemaker and man is breadmaker
Gender sís reflected in an old fashioned binary that is not reflective of the growing demand for more equal reps
No ethnic minority representation reflects little imigration
Similiar mags to womens realm
Better homes and gardens
Good housekeeping
Womens day
Reached over 34 million consumers alone so mags play big part