assasin’s creed Flashcards
Product context AC
Part of succesful franchise
Develped by Ubisoft
Released 2020
Offers familiar pleasures to existing fans (open world gameplay)
Strong female protaganist
Socioeconomic context AC
Video games are culturally and financilly significant in JApan, Europe and USA
Release of new games from popular franchises are major economic events
Regulation in AC
Video game reg differs but standard in Europe
In UK, regulated by Video Standards Council
PEGI system includes age ratings and content descriptors
Game classified 18 by PEGI due to motiveless violence
Regulation Livingstone and Lunt AC
Hard to protect individuals but also offers choice
Can easily access and lie about age
Easily pirated makes hard to regulate
Cultural industries Hesmondhalgh AC
An established franchise with large fan base.
Ubisoft released gameplay tricks to attract global audience online
Social and cultrual contrext AC
Underrepresentation of women in video game indsutry
ACValhalla has a female protaganist
Subverts some expectations of female characters
Women may become more interested in genre
How are audeinces targeted by ACV
Game has a female protaganist, appeals to female audience
Existence of women constructs audiences as they offere a platform for female gamer identification
Jenkins fandom ACV
Video games offer social expereinces like communities within gaming.
Fans may be passionate or critical, which can impact game development
When is valhalla set
During viking invasion of britain
Which isntallment is valhalla on the ac franchise
12th in the franchise
Currency in AC Valhalla
Helix credits - micro transactions that must be purchased for players to access exclusive game secrets
5000 credits - €41.99
Valhalla success
Received positive reviews despite critiscm for its lenght and repition for structure
Sold more copies first week than other editions
Synergy Valhalla
Reebok - collaboration with trainers diversify audience
Visit Ireland - irish tourism board combined to attract irish audience
Social media valhalla
(hashtag)likeaviking - builds attraction
Female reps valhalla
Choice of female protaganist EIVOR subverts propps character expectations. Women are hero of the story not damsel
Previously women were playable characters but not included in storyline
what is lacking in a non multiplayer game
people unaware problems are game wide so slower to solve
no online community
no need to come back to game if other players aren’t reliant on you
features in a gamer-developer dynamic
able to dictate what they desire from game developers
developers require feedback from gamers
what is entailed in a triple A game (AAA)
bigger and better visuals
high budget
amazing sound
innovative gameplay
high profile developers.
Bandura Assasins Creed
Recieved an 18 rating due to violence
Banduras ’bobo doll’ experiment may suggest that hchildren may be encouraged to act violently.
People 18+ would know not to act with violence
FAULTS WITH BOBO DOLL
Hesmondhalgh Assasins Creed
Focuses on business not creativity
Media products exist to make profit
As large franchise, AC is tried and tested formula
Financially safe development
AC livestream art reveal
Visual spectacle
Builds up expectations
Engages fan labour
Cinematic game trailers for ACV
Little actual gameplay scenes recieve backlash
Little press on female Eivor as male audience is dominant demographic
ACV social media pages
Social media data allows them to control small pockets of audience
‘greetings from england’ targets british audience
Synergy across platforms
Downloadable content in ACV
Offers season passes and bonuses for pre release
