assasin’s creed

Question 1

Product context AC

Answer 1

Part of succesful franchise
Develped by Ubisoft
Released 2020
Offers familiar pleasures to existing fans (open world gameplay)
Strong female protaganist

Question 2

Socioeconomic context AC

Answer 2

Video games are culturally and financilly significant in JApan, Europe and USA
Release of new games from popular franchises are major economic events

Question 3

Regulation in AC

Answer 3

Video game reg differs but standard in Europe
In UK, regulated by Video Standards Council
PEGI system includes age ratings and content descriptors
Game classified 18 by PEGI due to motiveless violence

Question 4

Regulation Livingstone and Lunt AC

Answer 4

Hard to protect individuals but also offers choice
Can easily access and lie about age
Easily pirated makes hard to regulate

Question 5

Cultural industries Hesmondhalgh AC

Answer 5

An established franchise with large fan base.
Ubisoft released gameplay tricks to attract global audience online

Question 6

Social and cultrual contrext AC

Answer 6

Underrepresentation of women in video game indsutry
ACValhalla has a female protaganist
Subverts some expectations of female characters
Women may become more interested in genre

Question 7

How are audeinces targeted by ACV

Answer 7

Game has a female protaganist, appeals to female audience
Existence of women constructs audiences as they offere a platform for female gamer identification

Question 8

Jenkins fandom ACV

Answer 8

Video games offer social expereinces like communities within gaming.
Fans may be passionate or critical, which can impact game development

Question 9

When is valhalla set

Answer 9

During viking invasion of britain

Question 10

Which isntallment is valhalla on the ac franchise

Answer 10

12th in the franchise

Question 11

Currency in AC Valhalla

Answer 11

Helix credits - micro transactions that must be purchased for players to access exclusive game secrets
5000 credits - €41.99

Question 12

Valhalla success

Answer 12

Received positive reviews despite critiscm for its lenght and repition for structure
Sold more copies first week than other editions

Question 13

Synergy Valhalla

Answer 13

Reebok - collaboration with trainers diversify audience
Visit Ireland - irish tourism board combined to attract irish audience

Question 14

Social media valhalla

Answer 14

(hashtag)likeaviking - builds attraction

Question 15

Female reps valhalla

Answer 15

Choice of female protaganist EIVOR subverts propps character expectations. Women are hero of the story not damsel
Previously women were playable characters but not included in storyline

Question 16

what is lacking in a non multiplayer game

Answer 16

people unaware problems are game wide so slower to solve
no online community
no need to come back to game if other players aren’t reliant on you

Question 17

features in a gamer-developer dynamic

Answer 17

able to dictate what they desire from game developers
developers require feedback from gamers

Question 18

what is entailed in a triple A game (AAA)

Answer 18

bigger and better visuals
high budget
amazing sound
innovative gameplay
high profile developers.

Question 19

Bandura Assasins Creed

Answer 19

Recieved an 18 rating due to violence
Banduras ’bobo doll’ experiment may suggest that hchildren may be encouraged to act violently.
People 18+ would know not to act with violence
FAULTS WITH BOBO DOLL

Question 20

Hesmondhalgh Assasins Creed

Answer 20

Focuses on business not creativity
Media products exist to make profit
As large franchise, AC is tried and tested formula
Financially safe development

Question 21

AC livestream art reveal

Answer 21

Visual spectacle

Builds up expectations

Engages fan labour

Question 22

Cinematic game trailers for ACV

Answer 22

Little actual gameplay scenes recieve backlash

Little press on female Eivor as male audience is dominant demographic

Question 23

ACV social media pages

Answer 23

Social media data allows them to control small pockets of audience

‘greetings from england’ targets british audience

Synergy across platforms

Question 24

Downloadable content in ACV

Answer 24

Offers season passes and bonuses for pre release