Huck Flashcards
Huck context
Published bi-monthly to tco london
Independent youth culture
Publisher is a conglomerate (owns little white lies)
Does collabs with nike and facebook
Tagline huck
’Radical culture’
Counter culture magazine
Subverts mainstream ideology
How has huck diversified
British title huck hope to gain new readers in north america via collaborations
Its book ’paddle against the flow’ allows universival rcognition
Huck name origin
Mark Twains Huckleberry Finn
Young adventurous boy
’Good metaphor for what we were trying to do: avoiding the mainstream’
How is huck distributed
Huck is published in english, german and french
Huck and little white lies reach 10 million ’highly targeted, affluent trendsetters’
Available on digital newsstand
Set text Huck info
Set edition: Feb/March 2016
Defiance issue no 54
€6 subscription
60,000 print readership
Began as skating/surfing magazine
Butler on Jacob Tobia and Arabia Phoenix
Ideas about gender are constructed through ’performativity’.
Painting nails and wearing stilletos are symbolic in Tobias piece
Performing actions that are stereotypically female
Gender not binary
Analysis of Huck front cover
Masthead in lowercase reflects contemporary cultural trends
Huck means to throw suggests an outreach to wider world
Single individual on cover keeps with brand values. Independent mag
Black and white juxtaposes colour in landscope
Body language suggests a candid moment, looks back at bad past
Lack if make up + hair styling feels realistic
Gauntlett on Jacob Tobia and Arabia Phoenix
Believes modern texts show more diverse reps of gender, which audience can pick and choose identity from
Bell hooks on Jacob Tobia and Arabia Felix
Arabia Felix is more oppressed with religion and democracy, but feel defiantly lucky
’If i were born in Saudi Arabia, the death penalty would be looming’
Bell hooks on Huck front cover
Particularly unusual to show middle eastern women as fighters, normally portrayed as oppressed
Huck link to bowie
Intertextual reference to bowie who challenged and bent gender norms
Analysis of G Star ad
Androgynous clothing
Both male and female aspects of appearance
Appearance seperate to identity and sexuality
CURRAN AND SEATON - carefully select what brands they choose to advertise, as an independent mag not dictated by profit and power
Analysis of Ocalans angels
Women challenge gender roles
Angels typically feminine, but heroic
’I broke into a loud cheer after killing’ presents women as violent. Standing up for rights
’I did not want my daughter to go’ makes it sound a bit brainwashing
Challenges dominant stereotypes about middle easterns being oppressed (Gilroy)
How does gende reps appear to huck audience
Alternative views on gender and ethnicity appeal to hucks audience of global left wing millenials.