Huck Flashcards

1
Q

Huck context

A

Published bi-monthly to tco london
Independent youth culture
Publisher is a conglomerate (owns little white lies)
Does collabs with nike and facebook

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2
Q

Tagline huck

A

’Radical culture’
Counter culture magazine
Subverts mainstream ideology

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3
Q

How has huck diversified

A

British title huck hope to gain new readers in north america via collaborations
Its book ’paddle against the flow’ allows universival rcognition

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4
Q

Huck name origin

A

Mark Twains Huckleberry Finn
Young adventurous boy
’Good metaphor for what we were trying to do: avoiding the mainstream’

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5
Q

How is huck distributed

A

Huck is published in english, german and french
Huck and little white lies reach 10 million ’highly targeted, affluent trendsetters’
Available on digital newsstand

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6
Q

Set text Huck info

A

Set edition: Feb/March 2016
Defiance issue no 54
€6 subscription
60,000 print readership
Began as skating/surfing magazine

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7
Q

Butler on Jacob Tobia and Arabia Phoenix

A

Ideas about gender are constructed through ’performativity’.
Painting nails and wearing stilletos are symbolic in Tobias piece
Performing actions that are stereotypically female
Gender not binary

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8
Q

Analysis of Huck front cover

A

Masthead in lowercase reflects contemporary cultural trends
Huck means to throw suggests an outreach to wider world
Single individual on cover keeps with brand values. Independent mag
Black and white juxtaposes colour in landscope
Body language suggests a candid moment, looks back at bad past
Lack if make up + hair styling feels realistic

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9
Q

Gauntlett on Jacob Tobia and Arabia Phoenix

A

Believes modern texts show more diverse reps of gender, which audience can pick and choose identity from

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10
Q

Bell hooks on Jacob Tobia and Arabia Felix

A

Arabia Felix is more oppressed with religion and democracy, but feel defiantly lucky
’If i were born in Saudi Arabia, the death penalty would be looming’

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11
Q

Bell hooks on Huck front cover

A

Particularly unusual to show middle eastern women as fighters, normally portrayed as oppressed

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12
Q

Huck link to bowie

A

Intertextual reference to bowie who challenged and bent gender norms

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13
Q

Analysis of G Star ad

A

Androgynous clothing
Both male and female aspects of appearance
Appearance seperate to identity and sexuality
CURRAN AND SEATON - carefully select what brands they choose to advertise, as an independent mag not dictated by profit and power

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14
Q

Analysis of Ocalans angels

A

Women challenge gender roles
Angels typically feminine, but heroic
’I broke into a loud cheer after killing’ presents women as violent. Standing up for rights
’I did not want my daughter to go’ makes it sound a bit brainwashing
Challenges dominant stereotypes about middle easterns being oppressed (Gilroy)

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15
Q

How does gende reps appear to huck audience

A

Alternative views on gender and ethnicity appeal to hucks audience of global left wing millenials.

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16
Q

Van Zoonen Huck

A

Thinks ideas about gender vary depending on context. Ideas about gender from media
Huck is a media product suggesting media liberation.

17
Q

Pussy riot huck

A

Feminist girl band who are known for fighting patriarchy
Stood up to Putin

18
Q

Huck invites readers to…

A

Draw own conclusions about story

19
Q

Huck industry

A

Magazine industry in decline
Niche mag appeals to unique audience. Collectable item
Loyal fanbase. Bimonthly justifies €6
TCO ensure website has synergetic links
Foster strong relationships with ads

20
Q

How are young kurdish women represented

A

Strong, independent. Go against stereotype
Gives direction in life ’their faces are youthful’
Demonstrates Huck writing about real life events on people considered different

21
Q

How do Huck reps reflect social and cultural context

A

Much more diversity in society for those who are different
Articles represent peoples struggles
Feminism is popular discourse at moment

22
Q

How are Huck audiences positioned

A

Female audience is empowered
Made to realise they can be independent
Western audience feel positive against ISIS
Element of lost youth - brainwashing

23
Q

Go pro advert Huck

A

’This is your life. Be a hero’ urges audience to be brave and defiancy fits with brand identity
Challenges Butler gender performativity that audience should create their own identity

24
Q

Teenage utopia Huck

A

Egalitarian unity amongst immigration
Unifies outcasrs
’Skaters do not pay attention to where youre from, but who you are’ highlights inclusive nature of youth culture
Subverts stereotype about defiance in youth culture