The Mirror Flashcards
When was the daily mirror established
1903
What is the predominat readership of thedaily mirror
Working class, left wing stance
Who are the mirrors main competitors
- The sun
- targets a similiar socio-economic demograpic,
- adopts a more right wing stance
When was the set edition published the mirror
- March 2019,
- theresa may had encountered another brexit defeat.
- As a left wing paper, they were critical of the governments handlings of brexit negotiations.
- The uk was set to leave ten days after
How is the page divided the mirror
Page is split between politcal story and puff box for betting service.
Headline ‘brexit delay mayhem’ and emotive words like surrender and chaos suggest that negotiations are disastrous
How is may portrayed the mirror
Image of may looking very serioud anchors the headline,
image smaller than actor shows how little faith the mirror has in her abilities
What does the strapline suggest the mirror
‘Fighting for you’ suggests solidarity for people confused or worried about politcal turmoil for brexit
What does the betting pull out suggest
The bright green pullout dominates the page, grabbing more attnetion than a political story.
How is may presented in the article the mirror
Her hands are raised, connoting defeat
text presents her as someone who is losing, but also bravely fighting the odds.
Language portrays debate as a horse race
Binary opposition on the daily mirror
Levi strausses theory of binary opposition is present between the MPs and the nation, feeding into the ’us vs them’ideology of populism.
How does the headline and picture position may the mirror
Headline focuses on her defeat and implies she is at fault.
Personalises a complex story
Builds emotional engagement about ’dry’ politcal stories.
How does the stories represent women the mirror
May and eastenders characters are seen as weak and vulnerable.
May ’surrencers’ and Hayley has been assaulted, however mid action shots make them seem defiant.
Mirror has gender split in their audience, leading to more complex portrayal of women.
How does van zoonens theory link to the daily mirror
Van zoonen suggests that women are often portrayed as sexualised, weak or vulnerable in the media.
Headlines portray them as weak, but pics show them as defiant.
Neither are sexualised - a common convention of tabloids.
How does curran and seatons theory link to the daily mirror
Daily mirror has maintained their position by diversifyin for regional news
How does the mirror link to livingstone and lunts theory
Reach PLC is facing pressure to adhere to stricter rules on industry practice. Arisen post levenson enquiry.
How are daily mirror audiences positioned.
Dissaproving of may through defeated language.
Horse racing terminolofy suggest audience interest in racing/betting
Gerbners cultivation theory daily mirror
Audience exposure of repeated negative represantation of brexit shapes theirr opinions dependednt on what audience already believe.
Stuart halls reception theory daily mirror
Ambiguos representation fo women. Stuart Hall suggests that some may decode the story as portraying women as defeated and vulnerable.
Shirkeys end of audience theory daily mirror
Audience is no longer passive in digital age
Mirror offer some opportunity fro citizen journalism but most written by journalists.
Gesture codes the mirror dps
Hands held up in surrender suggesting weakness
Dps the mirror corbyn and johnson
Images anchor the article suggesting they are vicotorius (binary opposition in gender)
Dps language the mirror
Hyberbole ’a faller at the 2nd’ is a gambling joke suggesting old working class gambler demographic
Gives boring narrative excitement
Satire dps the mirror
Insulting suggesting may is comparable to gandalf
Suggests younger culture aware of pop culture.
Intertextuality due to acknowledgement of May memes
Dps language and gestire of may the mirror
Makes fun of May with derogatory language.
Gesture anchors that she controls situation poorly and is useless
’Shambles’ references slaughterhouse and metaphor of war
’Kamikaze’ refers to patriotic soldiers and that May is a dangerous ruler.
eastenders slang and lack of name suggests
more gossipy outlook
use of language to may
‘tottering theresa’
‘dwindling athority’
may as dominant image dps
with men in small boxes suggests even though she is failing she is going down fighting
the mirror ‘to act as…
a mirror on feminine life’
the mirror has largets
year on year fall in print sales
mirror ‘got a story’
encourages citizen journalism
daily mirro audience group
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