woman's hour - industry and audience Flashcards
When and why was woman’s hour created?
1956 - attempt to target female housewives listening at home while doing chores.
Male presenter, tokenism, reflects ownership patterns at the time
Discuss the timing of woman’s hour
broadcast at 10am daily, omni bus on saturday at 4 to reach an audience that is too busy. - reflecting change in gender roles?
Also available to stream digitally on spotify and bbc sounds.
What is meant by ‘public service broadcaster’ PSC
What impact does this have on woman’s hour?
paid for by license fees, not adverts. eg BBC
The BBC don’t have to make mainstream content to attract a large audience
What is the BBC’s remit?
To inform, educate and to entertain. reflect ethnic diversity of britain
How has the show been affected by recent economic contexts?
give figures.
BBC undergone a series of budget cuts, show is low cost to produce, mostly dialogue, distribution.
30% of its bugdet scince 2001, 1800 jobs lost
Who presents woman’s hour?
Nuala McGovern, Anita Rani
Rani is presenting to meet BBC remit to include ethnic diversity? - reflect diversity in britain.
both have history in the BBC, save money, recognised by audince, bring new audience?
female presenters reflect the shift in diversity in media over the last 70 years + rise of feminist movements eg #metoo
How does the show meet the BBC’s remit?
Chat based format, presenters joking and laughing, relevant cultural ‘gossip’ is entertaining.
Also discusses a range of issues; (often specific to women) adoption, the menopause, informing and educating their audiences
Content of show, ethnicity, gender and disability. eg. nadiya hussain - range of audiences?
How does the show’s content appeal to its audience?
Discussing issues specific to women’s health - rarely get discussed.
discuss relevant global events, morocco earthquake.
Who regulates the radio?
Apply to woman’s realm.
Ofcom, prevent breach of communications code ‘swearing, hate speech’
10am broadcast, stay family friendly,
= late night woman’s hour. + younger audience.
How many complaints did ofcom receive about woman’s hour in 2021
564, about emma barnett being hostile towards muslim guest,
clip removed. self regulation.
Why does Woman’s hour need to try to appeal to a younger audience?
young people don’t listen to radio as much as older 40-55 audience
2021 study showed that 34% of 15-24 listened to the radio compare to 85% of 55+ listen to the radio
- late night woman’s hour broadens audience to attract new listeners
