Black panther - industries and contexts Flashcards
Marvel is a ………. of Disney.
How does this impact the film?
Subsidiary
Fully integrated, lots of resources to use in distribution;
How much money did Black Panther make?
Describe the distribution of the film’s successes
Grossed over $1 billion,
48% in non-US countries
What is meant by ‘360 degree marketing’ ?
Apply to Black Panther.
- Advertising product through many platforms and channels.
- Idea that product is seen wherever you look.
- Reach a range of demographics
Black Panther
- posters/trailers
- actors in magazines;
Micheal B Jordan for ‘GQ’
- synergetic products;
lexus, superbowl advert.
Hasbro, action figures for the film
How did Black Panther’s trailer reach a global, mainstream audience?
Broadcasted During Superbowl, link to Disney’s power.
What was significant about the film’s release date?
Released during black history month. Film is tied to black history and celebrates black culture.
Crowdfunding by the audience to buy tickets for young children to see the film. ‘Unofficial’ publicity featured in newspapers and social media.
How did Black Panther use synergy to market to a female audience?
New York Fashion Week
- Inspired by wakandian, inspired costumes
- large amount of press
Explain the importance of social media on the marketing of Black Panther.
Youtube allowed audiences to like, comment and share the trailer. Global audience, inexpensive
Disney tweeted about the film, hashtags, teasers. Became the most tweeted film.
How much was Black Panther tweeted about?
Over 35 million tweets, most tweeted about film of the year.
How much engagement did the films teaser trailer receive?
During NBA finals, within 24 hours it gained 89 million views.
Apply David Hesmondhalgh
FIlm is the 17th installment in the very successful MCU, less risk involved, less risk taken?
