I, daniel blake - industries and contexts

Question 1

Describe and explain economic factors

Answer 1

• funded by BFI and BBC
• both focus on independant, niche films
• film follows BBC remit of educating and informing while showing british culture
• film has a diverse and new cast, following BBC’s remit
• low budget, on set recording, no extras.

Question 2

Who directed i daniel blake?

Answer 2

Ken Loach, known for social realist films with left wing ideologies; Cathy come home”, “Rainy stones”

Question 3

How successful was I, Daniel Blake?

Answer 3

Loach’s highest grossing project, $8 million,
Critical acclaim, receiving Palm d’or Award

Question 4

How was I daniel blake marketed?

4 main things

Answer 4

Used traditional techniques like posters, magazines and newspapers. Due to low budget, but also to reach older audience?

Guerilla marketing
- projecting quotes onto political buildings, reaching british audience (and tourists) while showing political views.

Regional marketing officers
- hired to attend cinemas and protest
- and to talk to local communities and businesses

No use of…
- GCI
- special effects
(also bcs of genre)

Question 5

Apply curran and seaton

Answer 5

• indie producers = diverse and creative ideas?
• not just driven by profit, but social/ political issues.

Question 6

What was different about this films premier?

Answer 6

Held in Newcastle, not London.
- north of England more likely to align with politics
- Jeremy Corbyn attended, publicity to labour supporters

Question 7

Who regulates the film industry?

Answer 7

BBCF

Question 8

Apply livingstone and lunt.

Answer 8

Age restriction of 15 prevents young people form relating or seeing what its like to live in poverty. Might find scenes to be too disturbing or emotional.

+ hard to enforce with digital release.